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Ad Words Pay Per Click By Google

Ad WordsAd Words offers two different types of ads. The first type of ad is called Ad Words Search Network and the second type of ads is called the Ad Words Display Network. Let’s look at the two.

Ad Words Search Network are contextual ads meaning that people are searching in Google for a specific topic and that’s when they see your ad if it’s relevant to what their are looking for. These people are super hot so to speak because they are being proactive by researching your topic. They have a problem, then you come with a solution, this can be a super hot lead or a sale on your website.

Ad Words Display Network basically allows you to put ads on other people’s websites that are part of the Google network. Essentially, this way, you have access to the world’s biggest network of websites all under one “umbrella”. This method also allows you to target by interests, demographics, placement targeting as well as contextual targeting.

A lot of people agree that the highest conversion rates will be Google Ad Words Search Network because of the laser sharp precision of targeting your audience that are interested in your services or products according to their keyword research.

Whereas Google  Ad Words Display Network is better recognize to create branding and site awareness. Think of it as billboards on the side of the highway or TV ads. They are there and the way they work is by “interrupting” your prospect with captivating ad copy.

What I mean is that at that time, your prospects were not actively looking to seek out your solution. This method is also good if you want to promote something that adds value but someone would not think to search for that in particular.

Ad Words Continued

Like any marketing techniques, Ad Words pay per click is no exception. You’ve got to track which campaign works versus which one doesn’t work and repeat constantly. Another good tip to keep in mind when creating Ad Words campaigns is create both types of campaigns, this way you get the branding awareness and if or when people later on wants to find you, you’ll also be there within the searches through the search networks.

Before you to spend money on Google Ad Words, I suggest you get a free copy of Perry Marshall’s cheat sheet. Perry is known in the internet community as one of the top experts when it comes to Google Ad Words so I’m sure you’re going to learn a few things.

Once you got his cheat sheet, you can get started by going to the AdWords login page here.

What about you, when are you going to start your Ad Words Campaign? Share your thoughts down below.

PS – Google Ad Words is normally spelled like this: “AdWords” but according to my keyword tool searches, I wanted to optimize my site for Ad Words because of supply and demand.  😉

Traffic Exchange Secrets Exposed

Traffic ExchangeA traffic exchange site is place where a lot of different entrepreneurs go to advertise their website for free.

The way the traffic exchange site works is that one website owner agrees to see someone else’s website in exchange for a credit. You later use that credit to promote your any sites that you want.

Generally speaking, on a free membership level, traffic exchange’s credit system works with a ratio of like: 3 for 1 or 2 for 1, which means for every 3 sites you visit, you get one visitor to your site.

For a small upgrade fee, you can now get 1 to 1 ratio or if you are a busy person, you can even purchase credits.

The benefit of using a traffic exchange site is that you get instant views, instant visitors and instant traffic to your website. You also know that the viewers are pro-active people because they’re making an effort to promote their website.

Like anything, traffic exchange advertising has cons too and if you’re unaware of these “secrets” or unannounced cons, you can end up losing some money.

Traffic Exchange Secret 1

“You’re going to get an abundance of free traffic to your site.”  Yes, that is true what you’ve got to keep in mind though is that the visitors are not looking for your information per say, they are there only for the 6 to 15 seconds timer countdown required in order to earn a credit to get a visitor view their site.

Traffic Exchange Secret 2

Imagine this; a traffic exchange is like a hotel conference room, which is the venue where all website owners go to give flyers to other visitors. The thing is that all the visitors there are also website owners with the same purpose to get more views on their website.

Knowing that, you can tailor your ads to that specific audience. Example: instead of saying something like: “My product or opportunity is the greatest, buy my stuff.” It screams sales pitch and people will stay away from that, well you might get the odd sale.

Instead a method that is more effective is if you approach your audience with a message like this: “My product or service will help you get free visitors to your website.”

What I mean is that people on a traffic exchange site are entrepreneurs that are trying to make money from home, they already have a business so if you just try to throw a business opportunity; you’ll face resistance.

Whereas if you can give value for free to attract them to your business, they get to know you, trust you, then they will ask for your tricks and tips. At that point when you’re seen as credible, then you can make recommendations.

This is like setting up a booth in the hotel conference room to answer questions for free.

Traffic Exchange Secret 3

Stay away from a traffic exchange site that offers auto-surf capability. There’s nothing for nothing. If you can get free credits by using an auto-surf program to surf automatically for you to gain credits, so will others.

Remember that the other viewers will also use that feature which means that it’s useless, no body’s going to see no body’s site therefore it defeats the whole purpose in the first place. It’s like having the conference room full of flyers but with no body in there to see the ads.

Traffic Exchange Free Report

Overall a traffic exchange site is a great place to market if you know how to do it properly. If traffic exchange is a marketing avenue you wish to explore more, I highly recommend you take a closer at Scott Douglas’ Traffic Exchange Profits free report.

In his 34 pages report, he covers all the fundamental concepts, like indirect selling, conversions, credit costs, credit value and target marketing in the first part. In part two, he goes over the proven success formula which covers more traffic for less surfing, free traffic, better than free traffic, etc.

And finally in his part three, Scott goes over how to get started fast. I mean Scott has been doing this on a professional level since 2007, that’s his niche market and I would recommend you start there, I learned a great deal from his work.

What about you, how will you now approach traffic exchange knowing this new information? Share your thoughts and comments below.

How To Write Articles Automatically

ArticlesWriting articles for the purpose of article marketing to generate backlinks to your site can be long, tedious and daunting.

How much content can you really have or talk about for all of your articles to be considered “unique” in the eyes of the search engine?

I used to struggle with that until one day, back in like 2006, I came across a video that talked about using synonyms for every words in your article.

That was a great idea, instead of you coming up with all new content, you could simply use the same article but with all new words.

The process as still very long and boring until programmers saw an opportunity there and then started to write software to fully automate the article writing and switching the words for synonyms.

A new industry evolved shortly after with all kinds of new “lingo” to address all the new functionality. They call this: “Article Spinning”.

Essentially, the software will automatically find a lot of synonyms for every words an put it together in a group of text called: “Spintax”.

Articles Created Automatically

It’s kind of complicated to explain, Jonathan Leger is one of those programmers that capitalized on that niche market and he made an awesome 10 minute video that explains article spinning with fancy graphics and all.

I’ve been using his software and following his tips and tricks and incorporated them in my article marketing campaign. The cool part is that his software “The Best Spinner” is that it can easily integrate with another important tool to create automated back linking campaigns. Check out my backlink tool video for more info about that.

Of course The Best Spinner is not the only player in town, it just happens to be the one I’m using. Like always I strongly encourage you to look at more than one product so you can use the one that works best for you.

Other similar companies that offer this type of product are: Spinner Chief, WordAi, Spin Rewriter, Chimp Rewriter, Article Samurai and I’m pretty sure there are tons more if you search for “Article Spinner”.

What about you, how can an article spinning software help you?

Online Texting & Mass Text

Online Texting and Mass TextHave you ever considered online texting or mass text to engage with your audience? Texting online is one of the newest marketing trends in the business world. Companies are always looking for more creative ways to get their messages to their target market. This kind of marketing is called short code.

Now anybody can send a text online with the help of Call Loop.com. Call Loop is for text messages what the Aweber autoresponder is for follow-up e-mails. When online texting with Call Loop, you can send a mass text also known as a broadcast text to all your contact list.

I found out about this company when I was working on a movie set and was talking with one of the crew member. Because scheduling is so last minute, no one has access to the schedule until the shoot for the day is done.

So you have like 80 people on stand by for their schedule and you don’t want to call each of them one by one and e-mail is not always reliable in last minute circumstances.

With a click of a button in the backend of the internet online texting application, the assistant director was able to send a mass text to all the crew.

According to Eztexting.com (which is another company that can send mass text to people; ” More than 97% of text messages are opened and read within minutes of receipt.”

Online Texting & Mass Text Other Examples

Say you got to a big event with lots of people, like a convention or something, you could use a service like this to keep in touch with all of your crowd informing your friends, family, business partners where you guys will be hanging out after the event. Or invite your group to a special additional last minute information session held in a restaurant.

Ok so for both examples were used in a “non marketing way” but here’s other ways that you can use it. On your business cards or flyers, you can tell people to send a text to a number to get a special gift, discount, bonus or surprise. The cool thing with these short code features is that you can have drip campaigns (aka autoresponders) to your list but via text message instead of e-mail.

There are tons of companies that offer online texting, you’ve just got to look for the right keywords. If you want alternative online texting companies, you can search for these keywords “SMS Marketing” or “Short Codes Marketing”

What about you, how can online texting and sending out mass text help you keep in touch with your customers?

FREE Weekly Webinar Wednesday!

FREE Weekly Webinar WednesdayHey good day my friend, welcome to my very own version of WWW. I call it the FREE Weekly Webinar Wednesday because it’s just that. Every Wednesday night (since 2008), I give you access to my mastermind group marketing training in our FREE, 1 hour long, live Weekly Webinar every Wednesday night.

Every week we cover a different topic, from email marketing, social media marketing, article marketing, video marketing, objection handling, copywriting, blogging, conversions, mindset, sales, lead generation, closing leads, solo-ads, keyword research, search engine optimization, basically you name it we got it.

For each topic, we get the expert leader from our mastermind group who lives and breathes by their speciality technique to give you the presentation.

Absolutely no theory here, these methods are all hands on, tried, tested and mastered by our select 6 and 7 figure income earners. I mean the top heavy hitters in their own respective companies and it’s presented to you FREE of charge on our FREE Weekly Webinar Wednesday. Can you say: “AWESOME!”

We know that there are more than one marketing technique to promote your opportunity and our goal is to share all this variety with you. Because when you’re aware and better informed of what works out there, you can pick out the methods that best resonates with you, make them yours and implement them for your own business.

Here’s just a little bit of what’s been taught on our FREE Weekly Webinar Wednesday lately:

How two 5 figure a month earners hacked YouTube, and continuously get high rankings with their videos, and pulled in 14,000 leads in just 8 months (they detailed exactly what they did for FREE).

How one devoted mother and wife took her business from zero to six-figures in just 6 months on FACEBOOK alone! She showed exactly how she pulls in leads 24/7 on FB for FREE!

One master marketer’s “4 Pillars of Success.” She recently did a full one-hour webinar for EACH step separately, showing those attending every aspect of the four tools that she’s used herself to become a number one recruiter and earner in her company.

A 7-figure per year earner gave his most heavy hitting tips on how to get out of your rut, and go on to achieve ALL of your goals. He gave HIS exact daily routine, plus some amazing mind-hacking tricks, again for FREE! And tons more!

Because our FREE Weekly Webinar Wednesday training is live, you can actually ask questions. Often our leaders will stick around for an extra hour or two to answer your questions. How cool is that, not only it’s free, but interactive!

FREE Weekly Webinar Wednesday Continued

These FREE webinars will keep you up to date on what’s working now, in the present, for every strategy mentioned earlier. We are super committed and passionate about helping you and your business, can you tell? So why not join us, it’s free! 🙂

Here’s what you’ve got to do if you want to be part of our community. Click on this link for FREE Weekly Webinar Wednesday, it will open up a page, click on the giant yellow button that says: “Claim My Spot”, enter your name and email address, then you’ll be on our special invitation guest list.

We will send you your private access information so you can join us live on Wednesday night.

After the session is done, come reach out to me on my Facebook Page if you want to continue the conversation or have any questions. So again, Click on this link for FREE Weekly Webinar Wednesday, click on the giant yellow button that says: “Claim My Spot”, enter your name and email, then check your e-mails for the confirmation and I’ll see you on Facebook. Cheers!

Video Editing Software Free And Paid

Video Editing Software FreeBest video editing software free and paid! Yes, sometimes it’s better to use free tools so you can use your money and place it into advertising dollars.

In this article I’ll share with you the best video editing software, some free and paid ones, and I’ll also go over places where you submit your video.

We all know that more and more people want to connect with people they like and trust. And the best way to do this, is to show your face and talk to people, you’re fully transparent, got nothing to hide and you’re not hiding behind an obscure faceless article behind a blog.

First you need to record your video, it doesn’t have to be nothing fancy, camera cell phones are actually really good to start with or even a simple webcam.

Once that’s done now comes the best video editing software free. You can cut your bloopers out, add some text, music, etc.

Video Editing Software Free

If you’re on a Windows computer, then Movie Maker is the great place to start with. It offers you to put your videos in one place, trim the parts you don’t want and “stitch” the rest together so to speak.

On a Mac, their free video editing software is called iMovie which also allows you to do some pretty creative things. If you’re starting out, this simple interface will make it easy on you.

You can also use the Youtube video editor, it’s both free and also gives you some royalty free music that you can use in your videos.

Now if you feel like you want more advanced features Lightworks would probably be your next big bet. This best video editing software free was used in Hollywood blockbuster movies such as Pulp Ficion, Heat, The King’s Speech, etc. A little word of caution though, this is a super powerful video editing software with quite a hefty learning curve. If you’re brand new at video editing, then this might be too overwhelming.

Not enough choices? Click here to see another article with more selections.

Professional Best Video Editing software

Adobe Premiere If I were to start again, I’d probably learn Adobe Premiere. Because it’s Adobe, all it’s products blend well together. I mean your project files can go from video editing software, to Photoshop, to Illustrator, it’s just an awesome synergy also works on both Mac and PC.

Avid Is another professional tool that used a lot of movies, commercials, etc.

Sony Vegas I personally use this one because my friend was using this when we did our first movie. So I picked up on it and now that’s what I use.

Final Cut Pro This is one is for Mac.

Submit Your Videos

Once that’s complete you’ve got submit your videos on video sites such as Youtube, Vimeo, etc. If you want a list of more sites you can visit this link. I would recommend that you use this free video submitter called Oneload (formerly known as Tubemogul). It basically uploads your video to a bunch of video sites for you saving your valuable time.

If you are really serious about video submission and getting your work out there on the internet, then I would highly recommend you look into TrafficGeyser. It is a paid program but you get far more than what you pay for. Not only Traffic Geyser uploads your video to a tons more video sites, it also publishes and syndicate your content with a one push of the button.

CEO Mike Keonigs, author of the book “You Everywhere Now” goes as far as giving you a digital copy of his book. He’s got great information and awesome trainings. It’s so powerful that Traffic Geyser only services a handful of clients.

It’s not a service open all year round, you’ve got to look at their website and basically be on standby for the announcement for the doors to open. This is such a powerful tool, that top marketers don’t want you to know about.

Have fun when you’re putting your videos together, remember your knowledge will help someone in need so start uploading them right away!

What about you, what kind of videos will you be posting?

Never Buy Website Traffic For Your MLM Website Until You Read This!

Buy Website TrafficIt’s imperative that you don’t buy website traffic until you read through this! Yes, it’s that important.

If you’re anything like I was back then, this is probably where you are. You’ve just recently joined an mlm or network marketing opportunity, they give you give you access to a website that you can customize, enter your name, upload a picture and put your contact information.

The rest of the website is all done by the rest of the team and it’s a super fancy awesome looking website promoting you.

After signing up, you’re super excited about the MLM opportunity, you can taste your dreams become reality. All you’ve got to do is enroll your friends and family, then the money’s going to start pouring in overtime.

After all, if you recruit 2, that recruits 2, that recruits 2, down at the 7th level you’ll have 254 reps each sending you $30 in commissions from recurring sales month after month for a monthly total of $7,620 for years to come.

Maybe you’re a little shy or don’t have too much business background but you know that now you have a super awesome website and all you’ve got to do is send traffic to that website and the sales will come in. I know, I was kind of like that back in 2000.

A lot of us hear about how easy it is to just have everything done on autopilot without lifting a finger. The hard reality is that it’s not true at the beginning. You first have got to build a strong foundation in your business before you get to that level. If you can’t recruit someone in your business, you’re website will not either.

There’s no point to buy website traffic if your website doesn’t convert visitors into purchasers. If your website is just an “online brochure” so to speak, with no call to action, you’re just going to waste your hard earn money or even worse, you’ll stack it up on top of your current debt, might as well go to the casino your odds will probably be better.

If you want to buy website traffic you must first understand how internet marketing works and that is to build “YOU” brand. That’s right, you’ve got to brand yourself online before you promote your company. People will not join companies, they will join people. You’ve got to become a leader and inspire or help people. Without giving value you’re not going to be rewarded in return. That’s just how it is.

Buy Website Traffic Continued

At first (back in 2000) I thought my company site was giving value, but it’s not, sure it’s great at giving information and all but why would your lead, prospect, or paid website visitor join you when they can join any other reps from that mlm company?

Why should they follow you? What is it that you offer that’s different from all the other reps out there? In marketing we call that your “Unique Selling Proposition”.

Let me ask you, if you had to join under your company under yourself, would you do it? Or would you join under one of your super awesome upline? If you chose them over you, why is that? Could it be that they offer something pretty amazing, whether personally, charisma, leadership, etc?

To buy website traffic without branding yourself will only be a money pit if you don’t know what you’re doing. I hear it all the time when I ask this simple question: “What’s your marketing strategy to get more mlm leads once you’ve exhausted your friends and family’s list?”

They tell me they want to buy website traffic, either through Facebook Ads or through Pay Per Clicks. I’m dead serious, if you’ve never done that before, how can you expect a positive return on your investment? There’s nothing worse than to watch the advertising spending accumulate, yet having no conversions (no body buying your stuff).

Can buying website traffic increase your business? Yes, of course it can, but like I always say, it’s got to be done the right way. If you’re serious about getting into paid traffic, then I recommend you watch Michelle’s free Facebook training.

It’s about an hour long, so get your pen and paper handy to take some notes. I learned so much so I’m assuming it’ll just be as informative for you. She’ll explain to you in more details the #1 reason why 97% of new MLMers advertising on Facebook fail.

She’ll also show you how to get your ads approved and show you her action plan on how she personally sponsored 32 reps in 50 days.

After watching that, you’ll have a much better idea about what you’re getting into and only then, I’ll agree with you that it’s ok to buy website traffic because at that point, you’ll know how to handle the marketing side of things and most importantly, you won’t waste all your cash in ads and website that don’t convert.

What about you, before you go and buy website traffic, let me ask you that very same question, what is your action plan to generate some MLM leads? Share your thoughts.

Backlink Tools For Search Engine Optimization

BacklinkBacklinks are one of the most important “off page” search engine optimization factors measured by the search engine. In order to be at the top of the search engines nowadays you must have high quality PR Ranked pages that points back to your site.

Essentially that works like a “third party approval” or someone else vouching for your site. It’s like a catch 22, you need traffic, visitors and other website owners to point to your site in order to rank high in the search engines but you need to rank high in the search engines in order to get lots of traffic, visitors and other website owners to point to your website.

So before we get lots of visitors and other website owners pointing back to our site naturally, we have to manually engineer authority on the internet. The way we can achieve that is to:

  • Post on to social sites
  • Post on social networks
  • Post on social bookmarks
  • Create web 2.0 profiles, write and post a new unique article with a link that goes back to our own website.
  • Create forum profiles and engage in conversations
  • Send out a press release to press release sites
  • Create other Worpress blogs, again writing unique articles and linking them to your site
  • Participate in Wiki sites
  • Create PDF documents and make them available for other people to download
  • Participate in Google Places
  • Create videos about your content and put your website in your description
  • Create podcast and publish audio content
  • Submit articles in article directories with your website in the author link box
  • Submit your site to directories
  • Create your RSS Feed
  • Ping your site

By doing these techniques, you will get the “link juice” from those high PR Ranked pages point back to you. Again in all those techniques above, you’ll want to create new accounts with new e-mail addresses and sprinkle your website link in the new content you’ve created. This part is the most boring, long tedious and just sucks your time away. Yet it’s so important and crucial in your backlink strategy.

Note of caution stay away from software that wants you to install a script on your website to automate the backlink process by creating directories on your site. This is a technique that used to work around 2005 but it’s been abused and now the search engine will penalize you for doing something like that. It’s considered “spam” in their eyes.

Ok so what if you’re super busy and just don’t have time to do all that? Well, again, I’ve got some pretty awesome news for you my friend. You see, everything I just explained to you is how an amateur would go about it. They’d read that backlinks are important, they’d figure out they have to do that and off they go for hours upon hours of work.

For us professionals, we automate that whole process with tools that can actually do all that tedious work for us. Now there are all kinds of tools available out there and based on experience and additional research they all vary in services they give you. So without further due, here’s a review of some of the best tools on the market today.

By  far, the best of the best in my opinion is SEnuke XCr. SEnuke offers a 14 days free trial then for their full service the price is $147 per month and on the low end of their service $67 per month. I personally use the $147 per month plan as it’s the best bang for your buck. The reason I do internet marketing and work from home is to leverage my time fully automate the process as much as I can so I can enjoy time freedom; besides my time is worth more creating valuable informative videos than creating accounts.

SEnuke’s easy to use, user friendly wizards and clean layout makes the whole process take 30 seconds. Enter your website, your keywords, the tags, and it’s done. SEnuke combined with Article Builder, writes unique good quality articles, spins them together, it goes in and creates email accounts, social accounts and pretty much everything I mentioned above, verifies all the e-mail addresses, automatically fills out captchas, you know those little box with an image that asks you to confirm you’re a human being by filling out the words on the images, submit and post your fully automated written articles everywhere. It truly is peace of mind and set and forget technology.

Their support is awesome and they have an awesome training section if you want to go in deeper and apply different strategies. They do all that in socket mode which means it’s all in the background and use less bandwith. If you’re in business, this is the way to go. Now, if you’re a small business and budget is an issue, I don’t recommend the $67 version, there are better solutions out there that I will cover so stay tuned.

The next one on my list is Magic Submitter. It’s very similar to Senuke but less automated, there’s a little bit more of work and little greater learning curve. They offer easy to use click and drop campaign (similar SEnuke). The price is $67 per month and you can start with a $4.95 first month trial. Remember I was saying some are a little cheaper money wise, but you have to compensate with more of your time. This service offers you a way to spin the articles and pretty much all services and software offers you that however it doesn’t write it from scratch. You have to provide an article and spin it. They do give you tons of free private label rights articles that you can use and spin. So you don’t have to write everything articles from scratch but still requires some times.

My 3rd choice would be SERobot. It goes for $20 per month so if you really are on a tight budget, this still offers an automated way to create account and spin articles. It’s got good training and clean user interface. In this one however they don’t give you private label rights articles. No turbo wizard so a little bit more of a learning curve also. But this would be my third choice for a super affordable solution. Requires a more time but can definitely get the job done.

Other Backlink Tools

Here are other SEnuke XCr alternatives and more solutions available out there. I’m giving you these additional solutions because I encourage you to do your own research to figure out what’s best for you based on your needs and available budget.

Brute Force SEO EVO fully automated kind of SENuke, 5 day $1 trial, then $157 per month or  $87  per month on the low end. There’s not a lot of demonstration of the software on the actual site.

Rank Builder $4.95 then $67 per month

Ultimate Demon $47 per month or $397 one time fee, no link with article builder no, little bit of a learning curve, no turbo wizard

Seo Link Robot, $27 per month

Sick Submitter, 3 day free trial then 19.99 per month, uses internet explorer browser when doing the work  instead of socket, which takes more bandwith and makes it slower. You have to manually go in and create emails, then bring back the e-mail to the profile.

Side Note! In my opinion SEnuke XCr is the best bang for your buck. This is what a lot of the pros in the internet marketing world uses to create their backlink campaigns

XRumers – Starts at $290 for their Lite, $650 for their Standard and $900 for their business. All packages you have to pay an extra $10 monthly fee.

GSA SER Goes for $99 one time fee. Really not user friendly, looks like you need to  be a programmer, it’s a very powerful software but looks busy, cluttered and hard to navigate. Way bigger learning curve, doesn’t intergrate with content builder. Lot’s of set up and I would recommend for more advanced users and limited to no training included.

Scrapebox ($97) Looks like a powerful tool to harvest information automatically from the internet

Licorne AIO is $150 I really don’t like their website, it’s very slow, there’s no video tutorials on their site, hard to navigate

Article Marketing Robot is $157 aka AMR for short, automates account creations but you have to manually click on verify.

There were tons more but lots of them when out of business. Either they’ve had bad marketing practices, poor support, not enough paid subscribers, etc.

Remember, it’s not because a software is less money per month that it’s cheaper. You have to consider your time, your effort, your research, the learning curve and/or if you hire a staff to operate the software and work on that part of your business meaning that there’s more cost associated to run the less pricey ones them.

If you don’t want to purchase any of the softwares you can also outsource backlinking on Fiverr. This guy does SEnuke basic campaigns at $5 and the Full Monty v4 template for $25 (this is the recommended one).

Finally after you chose the one that’s right for you then I recommend you get WebFire $99 per month or $500 per year for a lot of additional ways to get traffic to your site. This should be used as a supplement to the submitters you’ve just learned about.

What about you, how are you doing your current backlink campaigns and will that change? Share your thoughts.

Article Marketing Secrets To Get More Traffic

Article MarketingArticle marketing is another form of promotion that exists online. Essentially, you write an article, post it on an article directory and allow other people to take your article and post on their site as content.

Side Note! Get some feedback from your readers. People like having a say in the way things are run.

The advantage of doing article marketing is that when a new blog owner gets your article to post it on their site, they have to put what’s called the “author signature box”. That’s a little blurb about the author and a link to a site of his.

There’s so many tips and tricks available to make article marketing work out there that it can be somewhat confusing at first but don’t worry I’ll make it simple for you.

When you write an article for the article directories, try to write about timeless materials. Don’t write about a technical step by step way of doing things on a specific site because the internet, websites and software are constantly evolving. Instead talk more about concepts that won’t change over time.

  1. Come up with interesting catchy title for your articles. A great headline will draw more attention to viewers and will entice them to want to read your article.
  2. Make sure your article is well organized. Use an awesome introduction paragraph, use bullet point to put more emphasis on the important points.
  3. Keep your article simple to understand. Don’t use complicated words. Make it so an 8th grader could understand what you’re talking about. Remember the people who are looking at your article don’t know all the fancy lingo, hence why they were looking for more information in the first place.
  4. After that’s done, re-read your article a couple times. Take a little break or go for a walk, come back so when your mind is fresh, you can re-read it and see if there’s anything that needs to be changed.

When that’s all done, you’re now ready to post to article directories such as Ezine Article or Go Article. If you search for “Article Directories” online you’ll find tons more places where you can promote your articles.

Article Marketing Summary

Side Note! When people are working on marketing their articles to bring traffic to their websites or sell a product, most of them will do this themselves.

In summary article marketing can be summed up this way: put your keyword in your catchy title, use paragraphs and bullet points, keep it simple to understand, review your article then publish them. When done properly, you’ll see more traffic coming to your site.

What about you, when are you going to start incorporating article marketing to get more traffic to your site?

Search Engine Optimization Tips To Get Leads & Traffic

Search Engine OptimizationSEO is short for Search Engine Optimization and according to Wikipedia: “search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.”

In other words, you modify the text and your html code on your website to give it more chances to be seen for a specific keyword. The goal is to make it better than your competition so you can be above them in the search results.

When it comes to online marking strategies, very few can beat search engine optimization (SEO). By optimizing your website for search engines, the amount of targeted, organic traffic it receives can increase significantly. Here are some SEO tips that will help you on your way to becoming a SEO expert.

Side Note! A great way to ensure your search engine optimization is simply to provide useful, informed and fun content which will appeal to your customers. This is often overlooked, but is important because search engines often change their algorithms, to ensure they’re providing more relevant information to their users.

Here’s a quick crash course on the subject. I won’t go into all the technical aspects as this would be a full lesson on its own, instead, I’ll get straight to the point. There are 2 categories within search engine optimization:

The first one, is “on page” search engine optimization factors (which you have full control of.) This includes anything under the hood of your webpage that the index crawler bots sees such as, meta tags, meta title, meta descriptions, meta keywords and what people see title, keyword density ratio, fonts, outbound links, frequency of new posts, etc.

The second one is “off page” search engine optimization factors and these are beyond your control in the sense that you can’t control it directly. This is mainly measured in the back links that points to you, time a visitor stays on your page, time a visitor stays on your full site (from one page to another), the bounce rate, etc. The search engine’s algorithms measure all these stats and give each site a rank according to their score.

If a site that is ranked high points back to your site, you get what’s called a quality back link, it’s like a site with credibility is vouching for yours; you get more credibility by association. The rank goes from 0 to 10, ten being the highest, zero being the lowest.

To give you an idea and put things in perspective, 100 back links from a site with a rank of 0 equals 1 back link from site with a rank of 1. The same is true for the rest so; 100 back links from a site with a rank of 1 or 10,000 back links from a site with a rank of 0 equals 1 back link from the site with a rank of 2 and so forth.

Search Engine Optimization Techniques Are Always Changing

Search engine algorithms are in constant change and what may have worked one day, may no longer be accurate the next. The safest way is deliver great content for human beings and not spam the search engines.

Side Note! Besides making sure to update your website daily, you should be providing fresh links to different websites. If you update your links daily, people will be coming to your website to get the latest links to all the new websites, which will increase search engine optimization.

Be smart with where you place the keywords in your site. Makes sure to place them in areas of your sites such as titles, URLs, content, image names, etc. Think about what terms your visitors would use to find your content and what they’d expect to see when they arrive on that page.

To optimize a website for search engines, sometimes it can be helpful to modify the website content. By frequently incorporating phrases and words that oftentimes, tend to be entered as search terms into the search engines.

To increase your website’s search engine traffic, be sure to add new content on a regular basis. Updating your page means that search engines will crawl it more often and that your site will receive a better score. New content also means new keywords, which will give users more ways to discover your site.

Side Note! Once you get your site ranked where you want it you can never stop working on search engine optimization. If you aren’t improving your site then you are degrading its effectiveness.

Always be aware of your website rank. You can use sites like Alexa Rankink and Google Page Rank to keep track of whether you are losing or gaining visitors and it will allow you to find out if your optimization is having an effect.

Once set up on your website, Google Analytics is a great way to view and track your visitors. Things you should look for include what keywords people are using to find your site in search engines and what websites are referring you.

SEO means you organic traffic, which means free traffic that you’re not paying for. Imagine getting 50 visitors per day from the organic search results compared to a cost per click of $1.50 that would be $75 per day, $2,250 per month in savings that you didn’t pay. When you optimize your website properly, it’s there for the long run, generating you leads and sales for your business.

Side Note! For search engine optimization, remember to carefully research exactly what keywords you are going to put on your website. Having strong, effective keywords that relate well to your content is the best way to draw new visitors to your site, as it will help you rank higher in search engines.

That being said, as the search engines become smarter and smarter, simple “on page” tricks are not enough to make you an authority online. There’s a way to rank on the first page of the search engine and if you implement that for your business you will see significant amount of qualified visitors.

If you are planning on handling your own SEO and want to achieve positive results, you have to immerse yourself in the field and fully commit yourself to it. SEO is a process, and you should be learning about it every step of the way.

For more information on the subject and support the show, go visit Rob’s website for a free 15 minute SEO video. There you’ll have access to a free 15 minute video that SEO Expert Rob did. He will show you how to be on the first page of the search engine and explain how using a proven SEO System can benefit you and your business.

What about you, what are you search engine optimization tricks?

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