Search Engine Optimization Tips To Get Leads & Traffic
SEO is short for Search Engine Optimization and according to Wikipedia: “search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.”
In other words, you modify the text and your html code on your website to give it more chances to be seen for a specific keyword. The goal is to make it better than your competition so you can be above them in the search results.
When it comes to online marking strategies, very few can beat search engine optimization (SEO). By optimizing your website for search engines, the amount of targeted, organic traffic it receives can increase significantly. Here are some SEO tips that will help you on your way to becoming a SEO expert.
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Here’s a quick crash course on the subject. I won’t go into all the technical aspects as this would be a full lesson on its own, instead, I’ll get straight to the point. There are 2 categories within search engine optimization:
The first one, is “on page” search engine optimization factors (which you have full control of.) This includes anything under the hood of your webpage that the index crawler bots sees such as, meta tags, meta title, meta descriptions, meta keywords and what people see title, keyword density ratio, fonts, outbound links, frequency of new posts, etc.
The second one is “off page” search engine optimization factors and these are beyond your control in the sense that you can’t control it directly. This is mainly measured in the back links that points to you, time a visitor stays on your page, time a visitor stays on your full site (from one page to another), the bounce rate, etc. The search engine’s algorithms measure all these stats and give each site a rank according to their score.
If a site that is ranked high points back to your site, you get what’s called a quality back link, it’s like a site with credibility is vouching for yours; you get more credibility by association. The rank goes from 0 to 10, ten being the highest, zero being the lowest.
To give you an idea and put things in perspective, 100 back links from a site with a rank of 0 equals 1 back link from site with a rank of 1. The same is true for the rest so; 100 back links from a site with a rank of 1 or 10,000 back links from a site with a rank of 0 equals 1 back link from the site with a rank of 2 and so forth.
Search Engine Optimization Techniques Are Always Changing
Search engine algorithms are in constant change and what may have worked one day, may no longer be accurate the next. The safest way is deliver great content for human beings and not spam the search engines.
Be smart with where you place the keywords in your site. Makes sure to place them in areas of your sites such as titles, URLs, content, image names, etc. Think about what terms your visitors would use to find your content and what they’d expect to see when they arrive on that page.
To optimize a website for search engines, sometimes it can be helpful to modify the website content. By frequently incorporating phrases and words that oftentimes, tend to be entered as search terms into the search engines.
To increase your website’s search engine traffic, be sure to add new content on a regular basis. Updating your page means that search engines will crawl it more often and that your site will receive a better score. New content also means new keywords, which will give users more ways to discover your site.
Always be aware of your website rank. You can use sites like Alexa Rankink and Google Page Rank to keep track of whether you are losing or gaining visitors and it will allow you to find out if your optimization is having an effect.
Once set up on your website, Google Analytics is a great way to view and track your visitors. Things you should look for include what keywords people are using to find your site in search engines and what websites are referring you.
SEO means you organic traffic, which means free traffic that you’re not paying for. Imagine getting 50 visitors per day from the organic search results compared to a cost per click of $1.50 that would be $75 per day, $2,250 per month in savings that you didn’t pay. When you optimize your website properly, it’s there for the long run, generating you leads and sales for your business.
That being said, as the search engines become smarter and smarter, simple “on page” tricks are not enough to make you an authority online. There’s a way to rank on the first page of the search engine and if you implement that for your business you will see significant amount of qualified visitors.
If you are planning on handling your own SEO and want to achieve positive results, you have to immerse yourself in the field and fully commit yourself to it. SEO is a process, and you should be learning about it every step of the way.
For more information on the subject and support the show, go visit Rob’s website for a free 15 minute SEO video. There you’ll have access to a free 15 minute video that SEO Expert Rob did. He will show you how to be on the first page of the search engine and explain how using a proven SEO System can benefit you and your business.
What about you, what are you search engine optimization tricks?
