Ad Words Pay Per Click By Google
Ad Words offers two different types of ads. The first type of ad is called Ad Words Search Network and the second type of ads is called the Ad Words Display Network. Let’s look at the two.
Ad Words Search Network are contextual ads meaning that people are searching in Google for a specific topic and that’s when they see your ad if it’s relevant to what their are looking for. These people are super hot so to speak because they are being proactive by researching your topic. They have a problem, then you come with a solution, this can be a super hot lead or a sale on your website.
Ad Words Display Network basically allows you to put ads on other people’s websites that are part of the Google network. Essentially, this way, you have access to the world’s biggest network of websites all under one “umbrella”. This method also allows you to target by interests, demographics, placement targeting as well as contextual targeting.
A lot of people agree that the highest conversion rates will be Google Ad Words Search Network because of the laser sharp precision of targeting your audience that are interested in your services or products according to their keyword research.
Whereas Google Ad Words Display Network is better recognize to create branding and site awareness. Think of it as billboards on the side of the highway or TV ads. They are there and the way they work is by “interrupting” your prospect with captivating ad copy.
What I mean is that at that time, your prospects were not actively looking to seek out your solution. This method is also good if you want to promote something that adds value but someone would not think to search for that in particular.
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Ad Words Continued
Like any marketing techniques, Ad Words pay per click is no exception. You’ve got to track which campaign works versus which one doesn’t work and repeat constantly. Another good tip to keep in mind when creating Ad Words campaigns is create both types of campaigns, this way you get the branding awareness and if or when people later on wants to find you, you’ll also be there within the searches through the search networks.
Before you to spend money on Google Ad Words, I suggest you get a free copy of Perry Marshall’s cheat sheet. Perry is known in the internet community as one of the top experts when it comes to Google Ad Words so I’m sure you’re going to learn a few things.
Once you got his cheat sheet, you can get started by going to the AdWords login page here.
What about you, when are you going to start your Ad Words Campaign? Share your thoughts down below.
PS – Google Ad Words is normally spelled like this: “AdWords” but according to my keyword tool searches, I wanted to optimize my site for Ad Words because of supply and demand. 😉
