How To Write For Search Engines & Human Visitors
It’s important to understand that in order to fully optimize your article to appear on the top of the search engines you need to have a combination of “on-page” factors and “off-page” factors that are met.
In this article I’ll focus on the “on-page” factors. If you’d like to get more information on the “off-page” factors check out my backlink tools article.
Humans read and see the content that you post on your blog, so it’s important for your content to makes sense.
But if you write with only humans in mind, you’re forgetting about the search engines spiders, which are the robot algorithms that read and index your content based on clues that you give it, which is all HTML code (the behind the scenes or under the hood of your website).
Luckily, we don’t have know all this code but it’s important that you understand where to give the index spiders, the maximum clues so they can properly index your website for the keyword that you want.
Keep in mind that you don’t want to only speak to the index spiders because then your article will make no sense to a human reader.
Search engines are smarter than you think, they will measure a visitor’s time spent on a page and if everyone clicks away within the first seconds, it means that your content sucks, therefore you will not be rewarded with a higher rank and other competitors will surpass you.
So it is very important that you balance the way your write. Here’s a list of guidelines that you can follow for your page to be fully optimized. Remember, our goal here is to make sure we give enough clues to the index spiders to let them know what our page is all about. Aim for an article with a minimum of three hundred words.
Then, have your keyword:
- in your URL slug, so after the .com/keyword
- at the beginning of your title (H1)
- in the first line of your first paragraph
- aim to have about 4 to 7% keyword density (which means for every one hundred words, have four to seven of them be your keyword, lower is ok, but don’t exceed 7%)
- in a sub title (H2)
- in bold or underline in one or two of your sentences (Optional but it doesn’t hurt. Don’t do it for every keyword)
- at least once in your last paragraph and possibly your last sentence.
- as your image name (before uploading your image, save it as your keyword)
- in the alt text of your image, (these two are so easy that you should make it a habit to always have an image with its alt text)
- in the title of your video, if you have one
- in your meta title
- in your meta description
- in your meta focus keyword
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Finally, have a couple of external links that points to high quality sites. Sure it may drive some traffic away but remember it’s about giving the visitor a good experience by delivery quality information. When people love your style, they will come back and search engines will notice that behavior.
Write For Search Engines Continued
Moving on, at first it can be confusing to try to remember where to put what and in what order because writing for the spiders is un-natural. But, overtime, you’ll be better at it and you’ll understand the balance. Now, for me it’s like second nature, I just know and understand the flow of things.
Again, these are guidelines and can be altered depending on your article. I have articles that are perfectly balance 50-50. While others could be 75-25 either way, at the end of the day you want to give value to your audience and the more value you give, the more you’ll get repeat visitors with social shares, etc.
A combination of all these factors will be taken into play when your website is “evaluated” by the index robots.
In order for me to follow these steps, I use a plugin called WordPress SEO by Yoast, where it helps me visually to see if I answered all the requirements mentioned above by using green, orange or red circles next to the guideline. Most of the time now it’s always green. 🙂 Now if I can do it and follow this easy system, so can you.
Well, that’s pretty much it for how to write for search engines and visitors. It shouldn’t be more complicated than following those guidelines. If you have any questions come reach out to me on my Facebook.com/givogue.andre
What about you, after understanding this, how will your writing for search engines and visitors improve?
Submit Website To Google And Get Indexed
I remember back in the dinosaur days of the internet I wanted to submit website to Google but it the process was so long and tedious. It was more of a hoping and waiting game. Oh wait, it’s still like that.
To register site with Google, Google says you can submit your site to Google by going to:
https://www.google.com/webmasters/tools/submit-url
Which in theory is true but in reality, it’s like a hit or miss attempt. They even tell you on their site and I quote:
“Google adds new sites to our index, and updates existing ones, every time we crawl the web. If you have a new URL, tell us about it here. We don’t add all submitted URLs to our index, and we can’t make predictions or guarantees about when or if submitted URLs will appear in our index.”
Let’s recap and break down what really goes on here. It says that Google constantly add new sites and updates existing ones every time their spiders crawl the web. But they also say if you submit your site, it’s hit or miss and they don’t know how much time it can take before your site get’s indexed.
In the past, I’ve seen sites take anywhere from 6 to 9 months before a site get’s indexed and if you’re like me, that’s just too long of a wait. I remember telling myself: “I’m sure there’s a better way to submit my site to Google” and it got me thinking.
When it comes to internet, like everybody, I want it now! haha So after crunching my mind around it, I’ve discovered an awesome little trick, that worked pretty well for me, to get indexed and listed in Google in less than 10 minutes.
It’s actually so simple that now looking back at it, it’s actually pathetic at how much thought I put into it just to figure out this simple 2 step formula. But hey, when you don’t have anybody to point you in the right direction and that you got to figure out everything yourself, sometime it takes much longer.
My learning curve would have certainly been a lot shorter if I had somebody with a similar channel to show me the ropes when I first started.
So the best way to submit website to Google is to feed the spiders. That’s it, step one, create your website, step two feed the spiders. Pretty simple! Ok, ok, it is pretty simple but only when you understand what I mean.
Submit Website To Google Continued
But before I jump in the “how to submit website to Google” 2 steps explanation, allow me to explain the rationale behind how and why it works through a simple analogy.
You, sitting at the bench in the park, represent your website. The pigeons around you, represents the Google spiders (also known as the Google bots that crawls the web, they call them spiders because they crawl the web, get it? Yeah programmers were really original back then but that’s beside the point).
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If you submit your site through the Google indexing website, it’s like you getting off the bench and start running after the pigeons hoping to catch one. It’s like your waving your hand and calling the spiders to come check out your site. Good luck, they will run and fly away.
Sure over you’ll catch a few, but it’s really a hit or miss. If you wanted to catch pigeons, the best way would be to lure them in with food, the food represents an RSS feed. So the food is a bait, you throw it out there and they come in, closer and closer. The pigeons know that the closer they get to the source, the more food they can get and there you go, you’ve got new friends.
The RSS feed is a way to take all the information (or food) on your website and stream line it through hose to any another websites. In our case we want to bait the Google spiders, so what better way to find them to look with an RSS Reader. The RSS Reader is like the spot around the pond where all the pigeons hang out.
There’s no point in sitting far way when you can sit closer. So create a free RSS Reader account, and plug your RSS feed in the reader.
As soon as you do that that, Google will send out spiders to crawl your site to see what’s your content so it can display it in the RSS Reader and as soon as the content gets displayed, that means the spider’s have crawled your website and your site should be indexed.
In summary you can submit website to Google by first creating your site then connecting your RSS Feed through the RSS Reader. This will attract the spiders to come check out your site right away and the side effect of that is that your site will be indexed.
And that my friend is how to get you indexed in Google. If you want to learn more information on how to rank first for you keywords then I recommend you check out my video about search engine optimization.
What about you, what is your new website about? Share it in the comments down below.
Here, I found an old video that I did a long time ago showing you exactly how to rank first for your name, don’t mind the music. 😛
Be On Google First Page – Part 1 by Andre Givogue
Be On Google First Page – Part 2 by Andre Givogue
Backlink Tools For Search Engine Optimization
Backlinks are one of the most important “off page” search engine optimization factors measured by the search engine. In order to be at the top of the search engines nowadays you must have high quality PR Ranked pages that points back to your site.
Essentially that works like a “third party approval” or someone else vouching for your site. It’s like a catch 22, you need traffic, visitors and other website owners to point to your site in order to rank high in the search engines but you need to rank high in the search engines in order to get lots of traffic, visitors and other website owners to point to your website.
So before we get lots of visitors and other website owners pointing back to our site naturally, we have to manually engineer authority on the internet. The way we can achieve that is to:
- Post on to social sites
- Post on social networks
- Post on social bookmarks
- Create web 2.0 profiles, write and post a new unique article with a link that goes back to our own website.
- Create forum profiles and engage in conversations
- Send out a press release to press release sites
- Create other Worpress blogs, again writing unique articles and linking them to your site
- Participate in Wiki sites
- Create PDF documents and make them available for other people to download
- Participate in Google Places
- Create videos about your content and put your website in your description
- Create podcast and publish audio content
- Submit articles in article directories with your website in the author link box
- Submit your site to directories
- Create your RSS Feed
- Ping your site
By doing these techniques, you will get the “link juice” from those high PR Ranked pages point back to you. Again in all those techniques above, you’ll want to create new accounts with new e-mail addresses and sprinkle your website link in the new content you’ve created. This part is the most boring, long tedious and just sucks your time away. Yet it’s so important and crucial in your backlink strategy.
Note of caution stay away from software that wants you to install a script on your website to automate the backlink process by creating directories on your site. This is a technique that used to work around 2005 but it’s been abused and now the search engine will penalize you for doing something like that. It’s considered “spam” in their eyes.
Ok so what if you’re super busy and just don’t have time to do all that? Well, again, I’ve got some pretty awesome news for you my friend. You see, everything I just explained to you is how an amateur would go about it. They’d read that backlinks are important, they’d figure out they have to do that and off they go for hours upon hours of work.
For us professionals, we automate that whole process with tools that can actually do all that tedious work for us. Now there are all kinds of tools available out there and based on experience and additional research they all vary in services they give you. So without further due, here’s a review of some of the best tools on the market today.
By far, the best of the best in my opinion is SEnuke XCr. SEnuke offers a 14 days free trial then for their full service the price is $147 per month and on the low end of their service $67 per month. I personally use the $147 per month plan as it’s the best bang for your buck. The reason I do internet marketing and work from home is to leverage my time fully automate the process as much as I can so I can enjoy time freedom; besides my time is worth more creating valuable informative videos than creating accounts.
SEnuke’s easy to use, user friendly wizards and clean layout makes the whole process take 30 seconds. Enter your website, your keywords, the tags, and it’s done. SEnuke combined with Article Builder, writes unique good quality articles, spins them together, it goes in and creates email accounts, social accounts and pretty much everything I mentioned above, verifies all the e-mail addresses, automatically fills out captchas, you know those little box with an image that asks you to confirm you’re a human being by filling out the words on the images, submit and post your fully automated written articles everywhere. It truly is peace of mind and set and forget technology.
Their support is awesome and they have an awesome training section if you want to go in deeper and apply different strategies. They do all that in socket mode which means it’s all in the background and use less bandwith. If you’re in business, this is the way to go. Now, if you’re a small business and budget is an issue, I don’t recommend the $67 version, there are better solutions out there that I will cover so stay tuned.
The next one on my list is Magic Submitter. It’s very similar to Senuke but less automated, there’s a little bit more of work and little greater learning curve. They offer easy to use click and drop campaign (similar SEnuke). The price is $67 per month and you can start with a $4.95 first month trial. Remember I was saying some are a little cheaper money wise, but you have to compensate with more of your time. This service offers you a way to spin the articles and pretty much all services and software offers you that however it doesn’t write it from scratch. You have to provide an article and spin it. They do give you tons of free private label rights articles that you can use and spin. So you don’t have to write everything articles from scratch but still requires some times.
My 3rd choice would be SERobot. It goes for $20 per month so if you really are on a tight budget, this still offers an automated way to create account and spin articles. It’s got good training and clean user interface. In this one however they don’t give you private label rights articles. No turbo wizard so a little bit more of a learning curve also. But this would be my third choice for a super affordable solution. Requires a more time but can definitely get the job done.
Other Backlink Tools
Here are other SEnuke XCr alternatives and more solutions available out there. I’m giving you these additional solutions because I encourage you to do your own research to figure out what’s best for you based on your needs and available budget.
Brute Force SEO EVO fully automated kind of SENuke, 5 day $1 trial, then $157 per month or $87 per month on the low end. There’s not a lot of demonstration of the software on the actual site.
Rank Builder $4.95 then $67 per month
Ultimate Demon $47 per month or $397 one time fee, no link with article builder no, little bit of a learning curve, no turbo wizard
Seo Link Robot, $27 per month
Sick Submitter, 3 day free trial then 19.99 per month, uses internet explorer browser when doing the work instead of socket, which takes more bandwith and makes it slower. You have to manually go in and create emails, then bring back the e-mail to the profile.
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XRumers – Starts at $290 for their Lite, $650 for their Standard and $900 for their business. All packages you have to pay an extra $10 monthly fee.
GSA SER Goes for $99 one time fee. Really not user friendly, looks like you need to be a programmer, it’s a very powerful software but looks busy, cluttered and hard to navigate. Way bigger learning curve, doesn’t intergrate with content builder. Lot’s of set up and I would recommend for more advanced users and limited to no training included.
Scrapebox ($97) Looks like a powerful tool to harvest information automatically from the internet
Licorne AIO is $150 I really don’t like their website, it’s very slow, there’s no video tutorials on their site, hard to navigate
Article Marketing Robot is $157 aka AMR for short, automates account creations but you have to manually click on verify.
There were tons more but lots of them when out of business. Either they’ve had bad marketing practices, poor support, not enough paid subscribers, etc.
Remember, it’s not because a software is less money per month that it’s cheaper. You have to consider your time, your effort, your research, the learning curve and/or if you hire a staff to operate the software and work on that part of your business meaning that there’s more cost associated to run the less pricey ones them.
If you don’t want to purchase any of the softwares you can also outsource backlinking on Fiverr. This guy does SEnuke basic campaigns at $5 and the Full Monty v4 template for $25 (this is the recommended one).
Finally after you chose the one that’s right for you then I recommend you get WebFire $99 per month or $500 per year for a lot of additional ways to get traffic to your site. This should be used as a supplement to the submitters you’ve just learned about.
What about you, how are you doing your current backlink campaigns and will that change? Share your thoughts.
