What Is Transcription & How Can It Help My Business?
You’ve probably heard of transcription services before and now you’re asking yourself: “What is transcription?” According to Wikipedia:
“A transcription service is a business which converts speech (either live or recorded) into a written or electronic text document.” It also says: “The most common type of transcription is from a spoken-language source into text such as a computer file suitable for printing as a document such as a report.”
In a nutshell a transcription service is a company for hire that listens to your audio or video and type what they hear into a document.
Once you hire that company you send your audio or video files and the transcription service provider get’s one of their employees called “transcribers” to transcribe your video or audio. Once the transcribing process is complete, the typed up file is sent back to you.
What Is Transcription & How Can It Help My Business?
Now that you know what is transcription, let’s look at how it can help your business. On the internet, one of the motto is: “Content Is King!”. That’s because content is like a form of currency, it’s a form value, and the more value you’ve got out there on the World Wide Web, the more it will give you credibility, social status, recognition and sales.
As entrepreneurs often time is the limited resource that we don’t want waste and got to leverage as much as possible. It happens to us all the time that we have a telephone conversation with someone answering all kind of questions, could be thirty minutes to an hour or more. Then once that’s done, you’ve helped one person but no more, it’s not an efficient way to maximise helping lots of people.
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What if, you’ve used a free conference call system that already exists to record your telephone conversation? Not only would you have a recorded audio file of your conversation but you could also send it for transcription and turn that into either a blog post, a special report, an FAQ.
What I mean is that from one piece of work that you normally do, you can leverage that into three difference piece of content that targets different channels of distribution, live interaction, audio podcasting, blogging and finally you can turn your audio and word document into a presentation video for your video marketing purposes.
Now word of caution thought, if you do record your call, make sure the other party consents to it and reassure them that if there are any sensitive information that you will remove it through your sanitizing process.
I do it all the time, if someone asks me for advice over the telephone I’ll let them know: “Hey if you don’t mind I’d like to record our conversation so I can use the information I give you to help other people.” It’s a win-win situation, they get to have my advice and in exchange I get to use their questions and my answers to create new piece of content.
All those extra piece of content possible because you hired a transcriber. Here are some great reputable companies that offer this kind of service: CastingWords.com, Rev.com, VerbalInk.com, WayWithWords.net and SpeechPad.com.
Hopefully this “What Is Transcription & How Can It Help My Business” article gave you some insights. What about you, in which other creative ways will you get audio content from?
