Keyword Tool To The Rescue!
A good keyword tool will help you tremendously to gather your data when you’re looking for niche or a topic to write about. You can do all the search manually, which can take quite a long time or invest in a keyword tool that will speed up the process by automatically doing all the mundane tasks for you.
To appreciate the value of the keyword tool, let’s take a closer look at how to find good keywords to target.
First you want to pick a keyword that is in demand. There’s no point in spending a lot of time optimizing your article for search engines if no body’s looking for that keyword. To do that you can use Google’s free keyword tool called the “Keyword Planner” to get ideas of the monthly search volumes. Look for a keyword that has a minimum of about one thousand searches per month or roughly thirty per day.
Next look at the competition, in the Google Planner Keyword Tool, there’s a section called competition. Look for the keywords with low competition and start making a list of them into a spreadsheet, you can export the keyword list with all the data which makes it easier to sort through.
After that’s done, filter your keywords list based on “Suggested Bid” price. The reason for that is that you want a keyword that has a high commerciality value. That means that other advertisers are willing to pay that much based on Google’s algorithm to be at the top of the advertising section. This is a strong indicator that the keyword has potential to convert well.
This would be phase one for choosing the right keyword, kind of the easy part, just filter and sort the Google data from the keyword tool. To put more chances on your side, select the final keywords that you got left and look at Google’s top ten results to assess your competition. Click on the URL, open up the source code, and look for the meta tags, take note if they have placed the keyword in the title, description, meta keywords, headers, and images.
Also look at their domain age, how many back links point to that page and how many back links point to the root domain. Take note if some of their referral back links come from .gov or .edu websites. Are their site listed in the DMOZ or Yahoo directories? That will also be a good indicator of how strong your competition is.
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Basically, the more of those criteria they possess, the tougher it will be to outrank them in the search engines. When it comes to search engine optimization, choosing the right keyword will make all the difference.
Keyword Tool To The Rescue
Luckily for us, that’s not the only way to do this kind of research. What would take weeks if not months to gather and compile all the data can automatically be done with a keyword tool in less than half an hour. I personally use MarketSamurai.com for all my keyword research, it does pretty much everything above with just a few clicks of a button.
They also have excellent support and tons of super high quality free training videos that shows how the software works. They also have a training section to explain theory and practical reasoning as to why these techniques work and why they are so important to consider in your research.
Here are other keyword tools that professionals are using Wordtracker.com, Secockpit.com, Wordstream.com, Ultimatenichefinder.com, LongTailPro.com, SerpIQ.com and TrafficTravis.com
What about you, which keyword tool seems like the best fit for your needs?
