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lead generation

Credibility Will Boost Your Sales

CredibilityCredibility can be a huge determining factor if you’re trying to sale anything. To gain credibility, focus on giving value, everybody knows something about specific topics so don’t be shy and over deliver.

By giving value and contributing into the vast knowledge pool of the internet, you will be viewed as trustworthy, credible and you will slowly build your reputation.

There are lots of various ways you can contribute value by sharing your life experience. You can educate people through “how to” guides, you can evaluate other people’s work and offer reviews and feedback.

What about entertaining your audience via art, music, comedy, acting, skits, storytelling or any other form of entertainment that you can come up with? Overtime, people looking for that kind of information will stumble on your work and the more see or read your information, the greater credibility you will gain in their eyes.

Whatever method you chose, you’ve got to be consistent. Give yourself a challenge to offer 100 days worth of value and don’t do it for the money. Just commit to yourself that you want to give 100 days of pure value. Just giving out 100 days of value, separates you from the crowd.

A lot of people just do things for money and that’s the wrong mindset to have. In order to be viewed as credible, people have got to like, follow your journey, they’ve got to be influence and inspired by you. Over time you’ll start building a circle of influence and you’re going to be the leader.

This is literally what I’ve done myself. I gave myself a personal goal to give 100 pieces of pure valuable content. The way I do it, is that I do my count from Monday to Friday, like a normal work week, so that’s 5 days per week for a total of 20 weeks. When you break it down like that, it’s not that scary anymore. Treat it as a job where you go in, you give your best, then you’re done the day.

This is my 75th article and here’s what I’ve noticed so far. Because I’m set to give awesome value, people are starting to naturally be attracted to me and asking me questions. You know you’ve gain credibility when people come to you for your skills. So I help them and in return get great testimonials.

The most important difference is that I’m starting to see my habit change, I’ve got small deadlines and have got to publish one article per day so I changed my priorities to make it happen.

It’s not always pretty roses, sometimes I struggle on what topic I want to cover. So I just start writing stuff, anything, after typing about 150 words or so, they I get onto a topic and then auto-pilot kicks in. I find to go from 150 words to 1200 words is a lot easier than coming up with the first 150.

Credibility, Trust, Honor, Reputation

All that said, my overall feeling, is that I get a sense of accomplishment, I feel like I’m contributing something that people care to know about. I’ve had this skill set for a long time but never put it out there as conversation starter.

I realize that the more I help out and contribute in the vast pool of knowledge, the more it makes me feel better. Without realizing it, my efforts have been gaining me some credibility, trust, honor and a positive reputation amongst the people I help.

It’s funny, after I’ve started to make my own objectives of 100 days; I found out that a group of network marketers from my mastermind group created a step by step roadmap actually teaching network marketers how to get 50 leads per day.

You see setting yourself a goal of 100 days of contributing value is one thing but if you have no prior business or marketing experience, how do you figure out the technology behind your goal? Where should you start first? How to get your content in front of any audience? How to market? Because no one’s supervising you, how do you overcome procrastination? How do you go around your own excuses?

I mean the list goes on and on and what I really liked about their 100 days free video is that they go into details of what to expect. After all, their specialty is to teach just that and until I’m done my own personal challenge, it’s best if you hear from the finest in that regards.

To see their video that explains the whole process, visit this page here, enter your name and e-mail, then watch the 19 minute free video, then come reach out to me on my Facebook Page to continue the discussion.

What about you, how can positive credibility help you in your business?

Never Buy Website Traffic For Your MLM Website Until You Read This!

Buy Website TrafficIt’s imperative that you don’t buy website traffic until you read through this! Yes, it’s that important.

If you’re anything like I was back then, this is probably where you are. You’ve just recently joined an mlm or network marketing opportunity, they give you give you access to a website that you can customize, enter your name, upload a picture and put your contact information.

The rest of the website is all done by the rest of the team and it’s a super fancy awesome looking website promoting you.

After signing up, you’re super excited about the MLM opportunity, you can taste your dreams become reality. All you’ve got to do is enroll your friends and family, then the money’s going to start pouring in overtime.

After all, if you recruit 2, that recruits 2, that recruits 2, down at the 7th level you’ll have 254 reps each sending you $30 in commissions from recurring sales month after month for a monthly total of $7,620 for years to come.

Maybe you’re a little shy or don’t have too much business background but you know that now you have a super awesome website and all you’ve got to do is send traffic to that website and the sales will come in. I know, I was kind of like that back in 2000.

A lot of us hear about how easy it is to just have everything done on autopilot without lifting a finger. The hard reality is that it’s not true at the beginning. You first have got to build a strong foundation in your business before you get to that level. If you can’t recruit someone in your business, you’re website will not either.

There’s no point to buy website traffic if your website doesn’t convert visitors into purchasers. If your website is just an “online brochure” so to speak, with no call to action, you’re just going to waste your hard earn money or even worse, you’ll stack it up on top of your current debt, might as well go to the casino your odds will probably be better.

If you want to buy website traffic you must first understand how internet marketing works and that is to build “YOU” brand. That’s right, you’ve got to brand yourself online before you promote your company. People will not join companies, they will join people. You’ve got to become a leader and inspire or help people. Without giving value you’re not going to be rewarded in return. That’s just how it is.

Buy Website Traffic Continued

At first (back in 2000) I thought my company site was giving value, but it’s not, sure it’s great at giving information and all but why would your lead, prospect, or paid website visitor join you when they can join any other reps from that mlm company?

Why should they follow you? What is it that you offer that’s different from all the other reps out there? In marketing we call that your “Unique Selling Proposition”.

Let me ask you, if you had to join under your company under yourself, would you do it? Or would you join under one of your super awesome upline? If you chose them over you, why is that? Could it be that they offer something pretty amazing, whether personally, charisma, leadership, etc?

To buy website traffic without branding yourself will only be a money pit if you don’t know what you’re doing. I hear it all the time when I ask this simple question: “What’s your marketing strategy to get more mlm leads once you’ve exhausted your friends and family’s list?”

They tell me they want to buy website traffic, either through Facebook Ads or through Pay Per Clicks. I’m dead serious, if you’ve never done that before, how can you expect a positive return on your investment? There’s nothing worse than to watch the advertising spending accumulate, yet having no conversions (no body buying your stuff).

Can buying website traffic increase your business? Yes, of course it can, but like I always say, it’s got to be done the right way. If you’re serious about getting into paid traffic, then I recommend you watch Michelle’s free Facebook training.

It’s about an hour long, so get your pen and paper handy to take some notes. I learned so much so I’m assuming it’ll just be as informative for you. She’ll explain to you in more details the #1 reason why 97% of new MLMers advertising on Facebook fail.

She’ll also show you how to get your ads approved and show you her action plan on how she personally sponsored 32 reps in 50 days.

After watching that, you’ll have a much better idea about what you’re getting into and only then, I’ll agree with you that it’s ok to buy website traffic because at that point, you’ll know how to handle the marketing side of things and most importantly, you won’t waste all your cash in ads and website that don’t convert.

What about you, before you go and buy website traffic, let me ask you that very same question, what is your action plan to generate some MLM leads? Share your thoughts.

Leads Online Are The Best To Work With!

Leads OnlineGenerating leads online is one of the cheapest and easiest ways to grow your business. Let’s face it in order to grow your business, you must talk to people or get a whole lot of people’s eye balls on your offer.

Side Note! With digital advertising, it is important to create landing pages that your leads can see. A landing page targeted to match the advertisement driving the traffic, will show better results than being driven to the business site.

With digital advertising, you can track and measure which ad works best or not. It is also important to create landing pages that matches the topic your leads online are searching for.

Try not to send your prospects to a general website as your prospects may not know your site navigation and it may lead to confusion. If they click on your ad for something, give them the exact information that they’re looked for.

Depending on your business, you can also provide your leads online easy access to your contact information so they can be the ones initiating contact.

Use testimonials, past customer reviews and case studies to your advantage by displaying them on your site. If you’re starting out a new network marketing business and you don’t have any reviews yet, borrow someone else reviews. Nothing stops you from saying something like: “This is how so and so helped them achieve their health goals, fitness goals, financial goals or whatever.”

The more transparent you are, the more leads online will be able to relate and trust you. Don’t use ads that are over the top full of hype or sound unrealistic, be factual and honest about the value and benefits of your offers. When you are seen as credible and trustworthy, you will be able to generate more leads online this way.

Side Note! Getting leads online that are real will happen more often when people know they can trust you. Don’t use ads that have too much hype or appear unrealistic.

Leads Online Continued

Leads online are very valuable but some leads online simply won’t buy from you no matter what and that’s ok. It’s part of business. Make sure you qualify the leads online and turn them into qualified prospects that meet your criteria or you’ll be wasting time and energy. Choosing and dealing with the right leads online will dramatically improve your success.

Always make sure that the leads online you have are original. The more advertising techniques you use, the easier it is to have one lead slip through the cracks and become a duplicate. So just make sure that you don’t contact the same person twice, especially if they already bought your service or product or said “no” to your offer.

Set up a system where you can get fresh daily leads online so you can work your business. Remember, leads online are like the blood flow of your business. It’s wise that you make yourself a leads online budget and that you invest some time and money in this area otherwise your business may suffer from the lack of leads online.

Stay on top of your game with plenty of leads online to contact and you will see profit, growth, new recruits, more reps, more sales, etc..

What about you, what is your current plan to create your own leads online? Share your thoughts, cheers!

Generating Content Ideas For Your Website

Generating ContentGenerating content on a daily basis, especially when you’re starting out can be challenging. At first, you don’t really have interaction with your newly created community because, well, it doesn’t exist yet.

So you have to do a “brain” dump of all the valuable information that you know that could be useful for others. Keep in mind that the information you know and seem to take for granted is worth gold in the eyes of someone who doesn’t share your experience.

Every successful business person I know can agree to that. It starts small but with a dedicated routine and following your plan of action you can create significant results. We’ve all been there (yes, me included). As you put your ideas on paper or in a brainstorming application, these will be the seeds of your next content ideas.

Overtime you’ll notice people will start asking you questions or ask you to elaborate on a specific topic and when you get to that point, it’s like a snow ball that turns into an avalanche. You’ll have more questions or discussion that comes in faster than you can post the content out. As your leadership skills grow, you’ll know that you have a strong community when your audience are participating and interacting with you and others.

You will be viewed as a leader and person of influence and when you get to that point, people will follow you to the top of your network marketing opportunity.

Well before you get to that point, you’ve got to build value by generating content but sometimes you’ll get writer’s block, meaning you’re just not sure what to talk about. Generating content for any types of blog requires additional research or triggers some ideas in your mind to talk about a specific subject.

Generating Content For the Right People

People often ask me: “How can you be generating content on a daily basis? Where do you find stuff to talk about?”

Before you just jump into the wild internet west generating content blindly, you’ve got to really know who your audience is and who you’re addressing your messages to. I know for me, it’s anyone wanting to grow a network marketing business using the leverage of the internet. Luckily for me, regardless of any network marketing opportunities out there, I found a mastermind group of successful internet network marketers that are all top performers in their own respective companies.

Side Note! They cover topics like lead generation, search engine optimization, Facebook marketing, Youtube Marketing and tons more. They show their screen as they do every steps of the way and the best part is that it’s 100% free. These are great ways ideas for generating content

They love the internet so much that they all share their own successful methods with each other and guests, which are great at generating content ideas. The best part is they do it in a training format in Google Hangout, live every Wednesday night at 9pm Eastern Time.

All these marketers are 6 and 7 income earners and because of the Google Hangout technology, it allows guests and anyone listening in to participate and ask questions. Again, generating content excuses should no longer exist after attending these trainings.

They cover topics like lead generation, search engine optimization, Facebook marketing, Youtube marketing and tons more. They show their screen as they do every steps of the way and the best part is that it’s 100% free.

After attending training sessions like that, my mind gets fully refreshed with new creative ideas and fueled by passion and motivation, generating content is no longer an issue. I just start writing like there’s no tomorrow.

So if you want to be generating content on a regular basis and need some fresh content ideas or new marketing techniques, then I highly recommend you come and join us on our next live training session. These guys are sharp, they know the ins and outs of today’s marketplace, teach from their own experiences and results and practice what they preach.

But hey not everyone in the world is in our network marketing industry, if you’re not, then look other related magazines, videos, articles, etc. Offer solutions bullet points and make each bullet point a new article. Write reviews on other people’s work. Find out other experts and set up an interview with them, record it and then publish it. There are tons of ways for generating content online, don’t limit yourself to just one. Now go out and start writing!

What about you, do you have other generating content ideas? Share your thoughts.

Prospecting For MLM Leads To Grow Your Business

Prospecting for MLM LeadsIf you’re prospecting for mlm leads, you got to do it the right way.

Right now you’re probably used to talking to your friends and family, doing cold calls, chatting via instant messenger and there’s nothing wrong with those approaches.

Side Note! Prospecting for MLM leads the right way can increase your chances of success.

Getting your prospect’s attention is not hard, it’s actually quite easy, all you got to do is say: “Hi”, they will pause and look at you waiting for you to continue.

The only things that can go right or wrong when you’re prospecting for mlm leads is what you say next.

Right from the start, if you pitch your opportunity right then and there, you already lost and there are so many reasons why. Here are a few of them:

  • You lost because you approached them with an offer which immediately puts them “higher” than you, they are in demand and you are viewed as desperate or needy. Even though it’s not the case, this is the reality of the approach. A good comparison to this would be if a guy sees a girl he’s never met, walks up to her and asks her to marry him right there on the spot. It’s makes the whole situation uncomfortable and awkward. Instead a “flirtatious game” should be happening.
  • They don’t know you that way. If it’s someone you know, they don’t know you with that new business attitude or mentality so they will not take you seriously on it because it’s not congruent with how they know you as a friend. Say you’re the joker of the group, an all of the sudden business attitude just sounds funny and not serious. The same if you’re the shy one or timid one and now you’re out talking to people, that’s just weird. If they don’t know you, well, exactly, they don’t know you so if you come with a pitch right away, they’ll feel like something’s fishy and you’re out to get them.
  • Here’s an example of an extreme fishy approach for illustration purposes only. Someone looking like a dirty bum comes up to you and asks you if you want to learn how to make millions, and get residual income for life and retire in 6 months. Are you seriously going to listen to them at all?
  • Now using the same example, let’s say Donald Trump or Tony Robbins (or anyone successful you like) comes to you and says the exact same thing. Will you give them a chance to talk more and listen to what they have to say?

The difference between these two scenarios is posture and positioning. One displayed non congruent body language to what he had to say and the other one is well respected and seen as an expert. So when you’re prospecting for mlm leads, more than likely, right now you’re approaching like the bum.

The secret to become the expert is to be in demand and to have your prospect properly qualify themselves to you before you pitch them anything. Essentially it’s about learning the skills of how to do lead generation to grow your business properly.

Look at job employers, they have potential employees send their resumes to them. Then they go through an interview process, then they might consider the applicant for work. Prospecting for mlm leads is a little different from the job analogy because you want to help your prospect figure out what they want through a series of rhetorical questions. Once they know what they want, then you can position yourself as the expert and offer a solution to their problems, or offer a wealth vehicle, say your network marketing opportunity. Hint! Hint! But you can only do that once you’ve delivered tons of value and helped your prospect figuring out what they want.

Prospecting For MLM Leads

When you’re prospecting for mlm leads, never ever put pressure on anyone to join your opportunity. Nothing good will come out of that and it will taint the network marketing industry with lots negativity. Don’t waste your precious time with non-interested people, life is too short. Instead focus your efforts on delivering value. Answer this questions: “What can I do today to give value and educate the world? What solutions can I come up with to the problems my prospects have?

When you position yourself as an expert, a problem solver you’ll find that prospecting for mlm leads will come naturally.

What about you, what can you do today to start giving value?

Email Campaign Services And Software Tools

Email Campaign Services

“What should I ask for when looking for email campaign services and software tools?”

The internet has given new opportunities for business owners to reach their customers. By using email marketing, awesome relationship with customers can be built. At first, in the early days of the web, it wasn’t as easy as it is today.

Instead of becoming a programmer and doing everything yourself like in the old days of internet, you can now get email campaign services and software tools to do all the hard work at a nominal monthly fee.

But before we get into what to ask for; let’s look at the benefits and why you’d want to consider email campaign services and software tools for your business.

Everybody using the internet today has an e-mail address if they want to enjoy the many benefits of web 2.0 or social websites such as Facebook, Twitter, etc.

That means collecting e-mail addresses means a direct opportunity to market to that specific person for free. In the old days, the equivalent would of been a business owner get’s the name and address of a customer and once in a while he’d send a paper mail out at the cost of printing plus postage. Let’s say he had 1000 target prospect that has already shown an interest in his business at a cost of $1. That means $1,000 just in marketing budget.

Let’s look at today’s scenario, the same business owner pays roughly $20 per month, he’s got the same list of people with their e-mail addresses, now he can deliver value messages in his newsletter 3 times a week straight to their e-mail inbox and periodically once a week send an offer. In that one month he sent 12,000 e-mails to the same list.

Two thirds of those e-mail where about a great newsletter with content and the other third was a call to action. And all that for $20! He’s also well recognised by his audience and his messages are well received. Essentially you get repeat customers to come back for free every time you push the send button.

Email Campaign Services and Software Tools Things To Know.

One of the first things you want your email campaign services and software tools to do for you is have the autoresponder capability built in your back office. The autoresponder sequence is a series of pre-scripted messages delivered to your audience over the period of a week or month. Those series are mean to keep in touch and build rapport by building value.

Example: You can have your welcome message sent on day 0. Your second message could be a tip about what you do sent on day 2. Your third message could be another tip sent on day 5. As soon as someone enters their e-mail address, they would fall under that series; which leads to my second thing.

Opt-in pages, you want your email campaign services and software tools to automate the process of opt-in, and unsubscribe requests. In the past, you had to manually collect e-mails, enter them in the database and for every unsubscribe, you had to go into your database and manually remove them. Now all that can be done automatically.

Side Note! Send emails to people who are familiar with you and request your notifications. Emailing random people through email campaign services is considered spam and could get you in trouble with your ISP or web host.

Customer support and training. It’s not enough to just get the email campaign services and software tools anymore. You want the full value of trainings the companies offer. After all, they are in business to make your life easier and they are expert on the subject so make sure they offer that for free. The support is also important because as a business owner, you don’t want to spend the time to figure out what the problems are, you’re paying for a service so having access to live phone support or live chat is an absolute thing to consider.

Email deliverability is another overlooked item. If the email company you’re using has been marked as “spammy” then they will appear on ISP (Internet Service Provider) black lists, which means your e-mail will never get delivered in the inbox but instead be blocked by your e-mail provider. To put things in perspective you got to understand this. You have an inbox folder to get e-mails, if the message looks spammy it will go into your junk mail but if the sender of the e-mail has been blacklisted, anything they send will be filtered out by your ISP before it even reaches your junk mail. It’s like another added protection for users.

Look for simplicity and easy editor. With WYSIWYG (what you see is what you get) editors, you don’t need to be learning the HTML coding to make your e-mails look professional.  With a simple click of a button you can customize text, color, fonts, etc. just like a word editor.

You want to able to segment your list and track the open rates and click through rates which mean filter it out by additional fields. Say you’re a signer and are going on tour; you can target all your subscribers from one city and let them know that you’ll be there and they can get tickets.  This is a perfect example of segmenting your list and targeting. Then you can see how many people opened your e-mail and how many people purchased ticket giving you hard numbers to make precise estimations on your next city.

There are many other factors that you can look at when looking into email campaign services and software tools also but to save you the time, here are a few of my personal favorite companies. Aweber is by all means one the best of the best in my opinion. It’s been an industry leader for a very long time and I’ve seen them grow since 1998. They are very honorable, have excellent training, services and I personally recommend them to all my friends who needs to build their list.

Get Response is another one up there; they also have awesome training and have been around for a long time also. Both Aweber and Get Response are integrated in many shopping cart solutions.

If you are into network marketing, multi level marketing, then my recommendations goes to MLSP. Not only to they offer the autoresponder for their members but they also come up with 30 pre-written message sequences which makes it a simple push button solution to build relationship with your leads. More about lead generation here.

With the Internet continuously expanding, it is very true that the potential for business is limitless. Email promotion offers a whole new way to obtain new customers. Using the above suggestions will assist you in finding your email campaign services and software tools .

What about you, why are looking into email campaign services and software tools?

Lead Generation To Grow Your Business

Lead GenerationLead generation should be the life blood of your business, whether traditional, direct selling or mlm. Without leads to prospect to, how can you expect to get any sales? Getting leads is so important to your business that it should be your number one priority.

If you think from a prospect’s perspective it can be a lot easier to figure out what they want and how to address them. A future customer generally starts the cycle by have a problem. They then try to figure it out and do more research to find a solution.  Once they feel comfortable with the solution that they’ve made, they move on to make a buying decision. And BAHM, voilà! A sale is made.

So, if you are able to offer good valuable educational content when they are making the research; and structure your offer around that, then you will be able to guide them into spending their money on your products or recommended products. Remember, you didn’t try to sale your prospect on anything, you simply offered a solution to a problem and the most important part to realize is that THEY came up with the buying decision by themselves.

People generally love to buy because they want to, it’s emotional and impulsive, however that being said, they also hate being sold, because that’s like telling them what to do which is perceived as bad.  Let me ask you: “Do you like to be told what to do?”  Exactly, neither does your prospect.

Lead Generation Done Right

Lead generation is more prone to happen if you’re seen as trustworthy. Do not use those “screaming” ads or do anything cheesy that incorporates too much hype, that’s so 1980. Instead, focus your efforts on the facts and benefits that show how valuable your products or services can be to the potential buyer. Be transparent and honest. Overtime people will get to trust you and know you. At this point they will be more likely follow what you recommend.

Side Note! Getting leads is important to your business. Consumers generally consider getting offers, search for information on it all, then figure out whether or not to buy it.

Always be aware of other people’s privacy and wishes. Be mindful of leads that chose against receiving additional offers and incentives. Basically don’t spam them otherwise, you may develop a reputation as a spammer and you really don’t want that.

Make sure when your prospect’s e-mail goes into your autoresponder, it follows the law (USA, Canada) and e-mail etiquette: like unsubscribe button, company info, etc.. A Company like Aweber is an industry leader when it comes to building and creating your lead generation campaigns and it works great with any traditional or online businesses.

If you’re looking more at generating your own leads for your network marketing or mlm opportunity, then I would strongly suggest that you take a closer look at the MLSP platform. MLSP a leading provider lead generation system that I personally use.  The value I get in terms of internet marketing training, services, pre-written autoresponder ad copy, pre-done for me landing pages, etc. by far supersedes all my expectations and is a must have for my business.

If you are “buying leads” or doing “co-registrations” always confirm that the leads you get are original so you don’t pay for duplicates. It’s quite easy for a lead to end up multiple times in your lead generation process. But don’t get hung on this, companies are good for that, I mean, if that situation happens, they will usually replace the duplicates at no costs.

Side Note! If you plan on using digital advertising for your lead generation, make sure you set up landing pages for your potential prospect to land on. A good landing page is one that a prospect expects to get something of value in exchange for an e-mail.

Ok back to local offline lead generation techniques; try talking with other similar business owners in your area and let them know about your products or services. Ex: if you are a knowledgeable landscaper, you could talk to a house builder and have them recommend your services to his clients. Personal trainers can talk to dieticians so they can have a complete program tailored for the person who wants to lose weight through diet and now exercise. If you’re a lawyer, you could talk to realtors, etc.

The point is to offer great value to the other business owner’s customers without competing against each other. So if you are an expert in a particular field, don’t be afraid to share your insights and knowledge with other professionals in your community.

In summary there are many ways for lead generation to occur using today’s creative methods and networking with other people. Using today’s technologies automates the process and facilitates tremendously maintaining your leads database according to the law.

You should now have a better idea on how to do well with lead generation. Take that new knowledge and put it to good use immediately. Taking action now will help you achieve your goals sooner.

What about you? Where do you stand in your lead generation process?

MLM Lead Generation To Grow Your MLM Business

MLM Lead Generation

Side Note! Go to networking events in your community. Lead generation isn’t just about emails, ads, and social media.

MLM lead generation is impartant, are you trying to grow your MLM business but just can’t seem to get it off the ground?  Successful mlmers use MLM Lead Generation techniques and prospects in their businesses, are you?

If you’re in MLM, we all heard the line: “Talk to your friends and family about your business opportunity!” and I mean, it’s great, it’s a strategy that worked in the past for tons of people however it’s not the only way out there.  What if you’ve exhausted that method already and you’ve literally talked to everyone.

To be successful in business, your MLM business has got to be treated professionally.  The pros don’t put pressure on their friends and family when they said: “No” they choose to go with MLM lead generation instead.

Before you spend any money on leads you’ve got to consider the value of creating your own MLM lead generation system in the first place.

Side Note! Look to affiliate marketing to generate leads and even customers. Why do all the work for leads when you can have others do it for you on commission? Affiliate programs are a very effective way of introducing your product to new audiences.

MLM businesses have had a pretty bad reputation over time because of poorly trained representative over selling the hype of financial freedom with no effort.

Very few people have ever achieved that level of success in any MLM business or been able to maintain their top performance over a period of time.  But that holds true in any business models; how many hockey players dreams to be in the NHL?  What about investors, how many people want to have the same level of success as Donald Trump, Tony Robbins, Robert Kiyosaki and the list goes on!

But that being said, it doesn’t make the MLM opportunities, that can be afforded by the average person, a bad way to make extra money or even change your lifestyle dramatically.  You got to have good work ethics and work smart.

This is why MLM lead generation is the way to do it.

2 of the biggest benefits of MLM lead generation are:

  1. It gets you away from approaching your friends and family. Especially if you’ve been in more than one MLM opportunity over the years you may have already approached them before and used up your credibility when you were unsuccessful.
  2. MLM lead generation is a way to build your network marketing business that is duplicable with your downline.  Any successful MLM businesses will tell you that one of the main components of success is duplication.  Anyone can buy these MLM leads and work with them over the telephone or through the internet with the use of an autoresponder sequence and e-mails, more about lead generation and tools here.

Now that you understand some of the benefits of buying “MLM lead generation” prospects, let take a closer look at the characteristics of the best MLM lead generation result and talk about the “lingo”.

      1.  How many times have the leads been sold? Many MLM lead companies sell their leads over and over. You will be contacting a prospect that has already been marketed to. Typically, you would want to have leads that are exclusively yours however they are a little more pricy.
      2. How old are the leads? Would you rather contact a prospect that has expressed an interest in the past 24-48 hours or in the past 48 days? Being able to strike a conversation while the iron is hot, so to speak, is a great benefit of a fresh MLM leads.  Ideally the real time ones are the ones to go after.  As soon as they fill out the form, you get an e-mail with their contact info right away.  If you contact them within 7 minutes, you’re putting more chances on your side.
      3. How many leads do you get for your money? You can’t be stuck on the amount of leads for price.  A targeted fresh lead is more pricy than an “aged lead” which been in the system for a 30 to 60 days.  But these are good at first as they are more for less and it’s a good place to practice your scripts, yes you need to know and understand your script structure.
      4. What is the quality of the lead? Nothing compares to an effective MLM lead generation process that collects both a phone number, email address and a few qualifying answers to questions such as “How much can you invest to get started” or “How soon do you want to get started” or When is the best time to contact you?”.  These are usually called long form surveyed or short form surveyed, depending on how big their questionnaire was.  Clearly, if a prospect answers these types of questions, you’re dealing with higher quality lead.
Side Note! The best way to generate leads is to ask people you know for referrals. It doesn’t matter if you’re a wedding planner or a car salesman, let people know what you do and ask if they know anyone who may need you.

These are some of the best MLM lead generation qualities. Be careful when choosing a place to get your leads as some of them can be bad leads.  If a company offers a free prize to answer questions, those leads are in it for the free prize, not the opportunity, those are bad leads.

Here’s a few lead companies that I’ve used and had success with in the past.





What about you, what other MLM Lead Generation techniques do you use?

Share your thoughts and comments down below, cheers!

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