Funded proposal where you promote yourself as the expert

Pros

• You set up an online presence, build a website, offer great free information, also offer paid products.
• People find you online
• You’re already pre-sold, you don’t have to sell people on who you are
• Once this system is up and running, your website, videos and articles answers pretty much all the prospect’s questions.
• The ability to offer products counteracts the money you spend in advertising therefore making you money or breaking even before you get people interested in your back end product.
• Benefit from all the other forms of word of mouth marketing as when people research more information, they may stumble upon you and follow you instead of someone else
• Best used for someone who is shy, doesn’t talk much and needs time to write or compose a message. This approach is less on the fly therefore allowing you to double check, re-read, etc. Best suited for introverts who enjoy research and writing up reports, article, video log, etc.
• More on Attraction Marketing here.

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Cons

• This is very, very time consuming and energy to create up front
• If you don’t know how to set up a website and are unfamiliar with hosting your own website it will cost you lots of time, money and energy to get this up and running on your own
• You need to learn how to do ad copy, copywriting, get merchant accounts to process payments
• You must have some sort of knowledge to be able to present yourself as an expert
• Replicated site/mirror sites won’t cut it for search engine