Education To Grow Your Business – Traditional vs Specialized

Education to grow your business is the smart way to go about it. Now should you go for traditional or specialized education?

There’s a saying that goes like this: “Ignorance costs money!”. I hope you have not been paying into the “Stupid Tax” lately.

How much is traditional education to get a college diploma or university degree?  From my understanding my friend paid $5,000 per semester to attend university.  My friend did 4 years at 2 semesters per year, which gives $40,000 to get their bachelors degree (that’s not including books, parking or other related expenses).  Now with all that education my friend can enter the work force and start working into their respective career of choice if their lucky and there’s an opportunity.

Now, let’s look at the price I used to pay for martial arts training.  It was roughly about $100 per month, times about 4 years to earn a black belt which is 48 months x $100, which is $4,800 to become competent and knowledgeable in that skill.  Perhaps the martial arts clubs around you are half that so let’s say $2,400 to cover your education.  Again, it’s about 4 years.

Here’s where I’m getting at, in the traditional education context, it’s kind of “normal” to hear about 4 year commitment and high tuition cost, yet students will find a way to pay for it regardless if they’re not a 100% sure if that’s what they want to do in life.  Some actually start from scratch in another program after they graduate because they were not happy with the first one or they simply had a change of interest.

Now, let’s look at us home base business owners.  A lot of us invested in an opportunity, so we have access to a wealth vehicle, it could be direct selling, network marketing, mlm, online store, etc.  That’s great; we have access to a service or product to sell.  Where the lack exists in small home base business’ mentality is the knowledge and education to grow your business in marketing and promotion.  Think about it, have you graduated in marketing or in advertising in school?

Business owners are very conservative or scared in investing in their own knowledge to market and promote their services or products using today’s platforms.  Such advertising platforms are: Google AdWords’ Pay Per Click, Microsoft AdCenters’ Pay Per Click, Youtube Video Marketing, Facebook Marketing, Twitter Marketing, Search Engine Optimization, etc.

New business owners will jump in any of those advertising methods, not knowing how to effectively market and they will end up losing money in overpriced cost per clicks, actions, etc.  The online gurus in the industry use this saying to describe the level of ignorance when it comes to online marketing amateurs: “Another beginner paying the stupid tax.”

So how do we prevent from falling under that total newbie mentality where ignorance costs money?  Instead of investing foolishly in advertising that we don’t fully understand, it is to educate ourselves on the matter.  What about doing our own research to figure out all that from scratch?  On the internet, everything’s available!  The problem is that everything’s available but scattered all over the place.

How do you sort what’s modern techniques vs old techniques, the internet is constantly evolving and changing.  Also, how do you know to look for something that you don’t even know that you don’t know?  How much time will it take you to put all that together? How much is your time worth trying to put all that together?  Is it really worth it?

Education To Grow Your Business Alternative Solution

Or, why not learn from the best online marketers who are successful at marketing and advertising online who put their own time, experience and education to grow your business in creating courses for beginners?

Think about it, Thomas Edison spent years of his life trying over 10,000 ways to make the light bulb work.  If you knew you could make money creating and selling your own light bulbs in that era, wouldn’t be worth it to invest $500-$1000 in your own knowledge, learning the one successful method directly from Thomas Edison himself?

The great thing about investing in your knowledge like that is, it’s like a shortcut or a fast track learning curve that will have direct impact on your business once you’ve implemented those new techniques.  And, the absolute best part is that it’s tax deductible because it’s a business expense.

If you’re trying to get new recruits for your mlm business, you’re trying to sell more stuff online or you simply want to appear on the first page of Google, you must educate yourself to avoid paying into the “stupid tax”.  Student can squeeze and figure out a way to invest $40,000 over 4 years in an education that they may or may not like.

Here were talking about investing less than a $1,000, that is fully tax deductible, into specialized knowledge education to grow your business that will have a direct impact in your business growth that can be learned and implemented over the next couple weeks.

Here’s a link for a free online video training by one of my mentor (someone I’ve learned so much from) that will give you the 3 hottest places right now to generate leads for your business.  Any clicks there also help support the show.

Over there, he will also explain to you this formula to become financially free with your business which is: “AL + AS = PI” don’t miss out on that one.  It helped me out tremendously in my online business and it’s really good education to grow your business.

What about you, what online marketing method have you been using so far?