Social Media Marketing or PPC to Grow Your Business?
It’s no surprise that social media marketing and pay per click turned out to be one of the hottest trends to promote your stuff online. So which one’s better, social media marketing or ppc? Unlike pay per click advertising (PPC), social media marketing is kind of like putting your ad in a tv show except you have all the benefits of choosing your audience and most importantly tracking the results from your efforts.
Allow me to explain; in the pay per click format, you’re targeting your ads on what people type in the search engine and who are actively looking for solutions to a problem they currently have. This means that advertisers are competing for specific keywords which can increase the overall cost of the bids.
Example of a keyword or keyword phrase: “mlm” or “work from home”. The problem is if you go to more specific key word phrase like: “I want to join a home business to work from home in mlm”. Sure you’re bid on the keyword will be super small however there might be no clicks coming through because no traffic is searching for that specific search term. You don’t want to be on standby for the 1 search per month. It’ll take you forever, remember it’s a numbers game.
Social media marketing on the other hand, allows you to target specific audience based on interests. Example, let’s say it’s for me, if I want to find people for my network marketing opportunity, well, I know that I want to deal with people who “Likes” Jim Rohn or Anthony Robbins. I know these people have similar interest as I do and are open minded to network marketing in the first place therefore we have more opportunity to connect and build a business relationship.
So basically, your ad will show up on their screen, in a non intrusive way, while “they” hang out on the social media sites. And if it’s the right time for them and your ad speaks to your audience, then they will click on it to get more information. There is so much less competition this way because you can target any kind of special interests.
Another example would be to target anyone involved in personal growth, fitness or residual income, sky is the limit. Think of names of successful leaders that advocate the same kind of thinking as your business and market to people who likes them.
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Social Media Marketing
Social media marketing is great way to get more interested people to see your offer or your website when you come to think about it. Ok, so obviously prices will vary but let’s say you pay $0.10 per visitor to your website, that is someone who saw your ad who shares the same interests as you and they voluntary went to see your site for $0.10.
That means for every dollar spent, you get 10 people watching your presentation; which means for $100 you get 1000 “rejection free” visitors on your website watching your presentation. Out of a 1000 views, what percentage will join you in your business? It’s a numbers game, nothing personal, it’s just business.
The more people see your presentation, the more you up your chances of having a new recruit joining your team. Let me ask you, when’s the last time you got even 15 people watching your online presentation? How much time and effort did you put into getting those 15 people watching your online presentation? Do you really think that facing all that rejection is a duplicatable process for someone who’s skin is not thick as yours?
Social media marketing is truly awesome and cannot be summarised in this article but if you want to get started and learn the tricks of the trade of social media marketing, then there’s an amazing 1 hour free information training, that I personally used to get started in my social media marketing efforts, that I recommend. In there you will learn the “how tos” essentially.
In summary, if you are a beginner, I think social media marketing offers you a more affordable solution to promote your business online whereas PPC you have to have your own unique website and have to be better at tracking, measuring, figuring out metrics, etc.
What about you, will you consider social media marketing or pay per click to grow your business? Which one do you prefer?
