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marketing skills

Internet Marketing Revolutionized The Way We Do Business

Internet MarketingInternet marketing is the new modern way to promote your services or products. Back then, it used to be the Yellow Pages phone book. I don’t really have to elaborate on that but just for the fun of it, let’s just confirm what we just said.

When you are looking for a service or something, where do you go to find contact information? … Exactly, the internet! Probably Google or any other search engines to be more specific. With modern technology and almost everybody having access to a cell phone, everybody has access to the web somehow.

To put things in perspective, think of it like if the internet marketing is kind of an umbrella that covers anything from creating your online presence with your own website, branding, SEO (Search Engine Optimization), list building, social media presence, etc.

You need a little bit of everything in order to have a successful presence online. Your internet marketing efforts will make your site show up in the search engines and on your prospect’s finger tips when they search for you on their phone or computer.

At the very least, if you are marketing or promoting any services or products, you should have a website. Even if you have just 1 or 2 free blog sites as “online brochure” kind of website, at least you’re offering some sort of content. Eventually, the goal is to have your own website (check out my post about the best hosting sites to host your website, that’s step one) generate you some leads or sales.

Once you have your hosting account set-up, the next thing would be to install a WordPress content management system (CMS) platform on your servers. If you need more assistance or training, Adam wrote a super cool training blog post with videos called “Beginners Guide to Starting a Self Hosted WordPress Site“. He’s got many other great tips with detail explanations.

Make sure once your website/blog is set up that you add content on a scheduled regular basis. Search engine optimization is the art of figuring out how to structure your content on your website to maximize your chances to be on the first page. Essentially, all you got to do is be better than your competitor and if you’re a local “brick and mortar business”, it’ll be a lot easier to rank high in the results for many reasons which is beyond the scope of this blog post.

Side Note! Buy ad space on popular, well-known sites. It’ll drive tons of traffic to your site. But keep in mind getting traffic is only valuable if you can convert it into sales

Next is to build your list. If you are serious about your online presence, you’ll hear this a lot from the internet marketing community: “Build Your List!”. The list basically is for lead generation purposes, for you to connect, communicate and build rapport with your audience. I won’t go into the details of how to build your list here but essentially you can send a news updates, things that are going on, some tips and tricks and special offers for members only.

Make sure your internet marketing is up to par against your competition. Nothing stops you from checking out other people’s website to get inspiration, ideas or just motivate yourself to get yours done better.

Internet Marketing Final Thoughts

Internet marketing has revolutionized how businesses advertise, promote and market their products or services to their target audience. Therefore it is crucial for any types of businesses to have a presence online so people can find it easily at their finger tips.

What about you, where do you think internet marketing will go from here, I mean is here to stay for the long run or perhaps die out like the yellow pages phone book did?

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