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Lead Generation To Grow Your Business

Lead GenerationLead generation should be the life blood of your business, whether traditional, direct selling or mlm. Without leads to prospect to, how can you expect to get any sales? Getting leads is so important to your business that it should be your number one priority.

If you think from a prospect’s perspective it can be a lot easier to figure out what they want and how to address them. A future customer generally starts the cycle by have a problem. They then try to figure it out and do more research to find a solution.  Once they feel comfortable with the solution that they’ve made, they move on to make a buying decision. And BAHM, voilà! A sale is made.

So, if you are able to offer good valuable educational content when they are making the research; and structure your offer around that, then you will be able to guide them into spending their money on your products or recommended products. Remember, you didn’t try to sale your prospect on anything, you simply offered a solution to a problem and the most important part to realize is that THEY came up with the buying decision by themselves.

People generally love to buy because they want to, it’s emotional and impulsive, however that being said, they also hate being sold, because that’s like telling them what to do which is perceived as bad.  Let me ask you: “Do you like to be told what to do?”  Exactly, neither does your prospect.

Lead Generation Done Right

Lead generation is more prone to happen if you’re seen as trustworthy. Do not use those “screaming” ads or do anything cheesy that incorporates too much hype, that’s so 1980. Instead, focus your efforts on the facts and benefits that show how valuable your products or services can be to the potential buyer. Be transparent and honest. Overtime people will get to trust you and know you. At this point they will be more likely follow what you recommend.

Side Note! Getting leads is important to your business. Consumers generally consider getting offers, search for information on it all, then figure out whether or not to buy it.

Always be aware of other people’s privacy and wishes. Be mindful of leads that chose against receiving additional offers and incentives. Basically don’t spam them otherwise, you may develop a reputation as a spammer and you really don’t want that.

Make sure when your prospect’s e-mail goes into your autoresponder, it follows the law (USA, Canada) and e-mail etiquette: like unsubscribe button, company info, etc.. A Company like Aweber is an industry leader when it comes to building and creating your lead generation campaigns and it works great with any traditional or online businesses.

If you’re looking more at generating your own leads for your network marketing or mlm opportunity, then I would strongly suggest that you take a closer look at the MLSP platform. MLSP a leading provider lead generation system that I personally use.  The value I get in terms of internet marketing training, services, pre-written autoresponder ad copy, pre-done for me landing pages, etc. by far supersedes all my expectations and is a must have for my business.

If you are “buying leads” or doing “co-registrations” always confirm that the leads you get are original so you don’t pay for duplicates. It’s quite easy for a lead to end up multiple times in your lead generation process. But don’t get hung on this, companies are good for that, I mean, if that situation happens, they will usually replace the duplicates at no costs.

Side Note! If you plan on using digital advertising for your lead generation, make sure you set up landing pages for your potential prospect to land on. A good landing page is one that a prospect expects to get something of value in exchange for an e-mail.

Ok back to local offline lead generation techniques; try talking with other similar business owners in your area and let them know about your products or services. Ex: if you are a knowledgeable landscaper, you could talk to a house builder and have them recommend your services to his clients. Personal trainers can talk to dieticians so they can have a complete program tailored for the person who wants to lose weight through diet and now exercise. If you’re a lawyer, you could talk to realtors, etc.

The point is to offer great value to the other business owner’s customers without competing against each other. So if you are an expert in a particular field, don’t be afraid to share your insights and knowledge with other professionals in your community.

In summary there are many ways for lead generation to occur using today’s creative methods and networking with other people. Using today’s technologies automates the process and facilitates tremendously maintaining your leads database according to the law.

You should now have a better idea on how to do well with lead generation. Take that new knowledge and put it to good use immediately. Taking action now will help you achieve your goals sooner.

What about you? Where do you stand in your lead generation process?

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