Marketing Strategy Examples To Promote Your Business
In this CareerFH dose, I’ll give you a few marketing strategy examples. No matter what kind of business you have, in order to be successful, you must get customers; that’s a no brainer.
The harder part is that you have to get your offer in front of their eye balls and that’s where your marketing strategy comes into play. It’s no surprise that there are tons of marketing strategy examples out there but in order to make it simpler to understand, let’s first classify them in 2 categories.
First, you have what I call the “old school traditional version” which is offline and second, we have the “new modern day in age” online.
Marketing strategy examples – offline
Offline includes everything from newspaper, magazine, radio, tv, poster, flyer, business cards.
Marketing strategy examples – online
Online includes everything from, pay per click, social media ads, e-mail marketing, website.
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Here are marketing strategy examples using a hybrid combination. Create a website for you business, company, product or service. You then have business card printed that leads to the website but instead of sending your prospects to your simple website, make them an enticing offer such as: get a free report, or 10% off discount, or free sample if you visit this page of the website. Instead of having your regular www.careerfh.com, you direct them to your www.careerfh.com/marketing, you can use the word like special, discount, promo to add after your .com.
Give your audience something of value use the online world to put more information and use your offline marketing to generate traffic to your site where there’s more information. Again whenever you’re using paid marketing strategy, always test and track your results. Say you have an ad in the news paper you send the traffic to your site www.abc123.com/promo1, so all your traffic going to that page you know is coming from the news paper marketing strategy.
More Marketing Strategy Examples
On your site you can even have a custom landing page that says, because you’re a loyal newspaper reader and so am I, I give you this promo just for you. On your business card you can have www.abc123.com/promo2, this way with a simple traffic counter on your website for you web pages, you know exactly how much your clients are worth. Divide the cost of the ad by the number of new clients that purchased on that page and there you have it, your cost per client acquisition. The lower the better so keep testing various marketing strategies.
What about you, what other marketing strategy examples do you have that you can share with us?
