2 Workloads – Active vs Passive
2 Workloads that will determine your level of success.
Have you been working on your business for a long time now and you’re still not getting the results and you don’t know why?
Have you ever fallen in the trap of working a lot on your business yet it can’t seem to get any results? Well, let there be no shame. Until I figured this out back when I was selling life insurance, I too was in the same boat.
For any home based business that you’re doing as an entrepreneur, not an employee, sales are involved (if you don’t know the 4 various types of business check them out here). I don’t care what other people are saying, let me repeat that, sales are involved. Whether it’s recommending or referring someone to an opportunity, you still have to sale your prospect on watching a video presentation and you still have to guide your prospect to a call to action for the close.
I mostly see this as a major issue in multi level marketing. In mlm recruits are sold on the idea that they don’t have to do anything more than refer a few people to their opportunity and that their prospect will magically sign up under them. I’ve heard similar things before: “No, no, you don’t have to do any selling, just bring people to see the presentation, have them watch this online presentation or DVD”.
Sorry to break it hard to you my friends, having a home base business is one of the greatest opportunities out there however to make money you’ve got to move products or services from point A to point B and you got to be positioned as the middleman and close those sales.
Understanding The 2 Workloads
You got to understand there are 2 types of works loads when working from home and until you figure this out, you may or may never realize how important it is.
The first one is what I like to call the passive workload and it’s mainly there to support the second one which is the active workload. Allow me to clarify:
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Passive workload is all the work that involves studying new materials, all the little intricacies from the comp plan, the technical knowhow, reading charts and stats, read motivational books, attending seminars, doing filing, filling out paperwork, training your team, etc.
Now active workload which is mainly performance based and results oriented. This includes every proactive step that involves prospecting with new people to get more clients. Like making phone calls, meeting people 1 on 1, giving a home meeting, closing your prospect, etc.
Are you starting to see where I’m getting at? Too often I see people get stuck into passive work, from one task to another but always in the passive workload. In order to avoid the loop of doom, you must understand those 2 workloads to know where your time is going. Ask yourself: “Where does this task fall under?”
To operate a home based business effectively you should allocate your time into 25% of passive workload and 75% of active workload. You heard me right! You should spend 3 times as much time being out there talking to people, moving products or services to grow your business.
In summary, passive workloads are important to support your active workload but the active workload is what will generate results for your business.
Looking back at your work ethics, where do you stand? What are your percentages?
