2 Workloads – Active vs Passive
2 Workloads that will determine your level of success.
Have you been working on your business for a long time now and you’re still not getting the results and you don’t know why?
Have you ever fallen in the trap of working a lot on your business yet it can’t seem to get any results? Well, let there be no shame. Until I figured this out back when I was selling life insurance, I too was in the same boat.
For any home based business that you’re doing as an entrepreneur, not an employee, sales are involved (if you don’t know the 4 various types of business check them out here). I don’t care what other people are saying, let me repeat that, sales are involved. Whether it’s recommending or referring someone to an opportunity, you still have to sale your prospect on watching a video presentation and you still have to guide your prospect to a call to action for the close.
I mostly see this as a major issue in multi level marketing. In mlm recruits are sold on the idea that they don’t have to do anything more than refer a few people to their opportunity and that their prospect will magically sign up under them. I’ve heard similar things before: “No, no, you don’t have to do any selling, just bring people to see the presentation, have them watch this online presentation or DVD”.
Sorry to break it hard to you my friends, having a home base business is one of the greatest opportunities out there however to make money you’ve got to move products or services from point A to point B and you got to be positioned as the middleman and close those sales.
Understanding The 2 Workloads
You got to understand there are 2 types of works loads when working from home and until you figure this out, you may or may never realize how important it is.
The first one is what I like to call the passive workload and it’s mainly there to support the second one which is the active workload. Allow me to clarify:
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Passive workload is all the work that involves studying new materials, all the little intricacies from the comp plan, the technical knowhow, reading charts and stats, read motivational books, attending seminars, doing filing, filling out paperwork, training your team, etc.
Now active workload which is mainly performance based and results oriented. This includes every proactive step that involves prospecting with new people to get more clients. Like making phone calls, meeting people 1 on 1, giving a home meeting, closing your prospect, etc.
Are you starting to see where I’m getting at? Too often I see people get stuck into passive work, from one task to another but always in the passive workload. In order to avoid the loop of doom, you must understand those 2 workloads to know where your time is going. Ask yourself: “Where does this task fall under?”
To operate a home based business effectively you should allocate your time into 25% of passive workload and 75% of active workload. You heard me right! You should spend 3 times as much time being out there talking to people, moving products or services to grow your business.
In summary, passive workloads are important to support your active workload but the active workload is what will generate results for your business.
Looking back at your work ethics, where do you stand? What are your percentages?
Personal Brand – 5 Benefits of Creating a Strong Presence
A personal brand is about letting the world know what you excel at, what you’re focusing on with the skills to be able to perform and being crystal clear on what you’re passionate about.
Branding is not just about you offering more value than your competition. It’s making sure that you’re the first person that comes to their mind as the only solution when their problem occurs.
Here are 5 benefits of creating a strong personal brand:
Personal Brand Benefit 1
One of the greatest benefits to you of having a strong brand is that it creates a sense of individuality and “separateness” in the marketplace so that your clients are able to easily differentiate your company from your competitors.
Personal Brand Benefit 2
The goal of personal branding is to be known for who you are as a person and what you stand for. Your personal brand is a reflection of who you are, your opinions, values and beliefs that are visibly expressed by what you say and do, and how you do it.
Personal Brand Benefit 3
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Personal Brand Benefit 4
A strong personal brand will enable you to attract clients and opportunities effortlessly. You will position yourself in the mind of your marketplace as the one and only service provider of choice to dominate your market and justify higher fees
Personal Brand Benefit 5
It establishes yourself as an expert and helps you become a celebrity in your area of specialty. It allows you to gain name recognition in your area of expertise where it counts the most; in your customer’s mind. Finally, a personal brand helps make a lasting impression and be super-rewarded for your individuality.
Personal Brand Conclusion
In summary, the 5 benefits of creating a strong personal brand will get you trust, respect and loyalty then admiration will follow when your name and message are embedded repeatedly into the minds of your target market. You will be perceived as a celebrity expert the more you are visible to your target audience. Your brand will propel you to the top in your marketplace and you will notice an increase in your lead generation.
What about you, what other benefits do you think should be added to the personal brand’s list?
Marketing Strategy Examples To Promote Your Business
In this CareerFH dose, I’ll give you a few marketing strategy examples. No matter what kind of business you have, in order to be successful, you must get customers; that’s a no brainer.
The harder part is that you have to get your offer in front of their eye balls and that’s where your marketing strategy comes into play. It’s no surprise that there are tons of marketing strategy examples out there but in order to make it simpler to understand, let’s first classify them in 2 categories.
First, you have what I call the “old school traditional version” which is offline and second, we have the “new modern day in age” online.
Marketing strategy examples – offline
Offline includes everything from newspaper, magazine, radio, tv, poster, flyer, business cards.
Marketing strategy examples – online
Online includes everything from, pay per click, social media ads, e-mail marketing, website.
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Here are marketing strategy examples using a hybrid combination. Create a website for you business, company, product or service. You then have business card printed that leads to the website but instead of sending your prospects to your simple website, make them an enticing offer such as: get a free report, or 10% off discount, or free sample if you visit this page of the website. Instead of having your regular www.careerfh.com, you direct them to your www.careerfh.com/marketing, you can use the word like special, discount, promo to add after your .com.
Give your audience something of value use the online world to put more information and use your offline marketing to generate traffic to your site where there’s more information. Again whenever you’re using paid marketing strategy, always test and track your results. Say you have an ad in the news paper you send the traffic to your site www.abc123.com/promo1, so all your traffic going to that page you know is coming from the news paper marketing strategy.
More Marketing Strategy Examples
On your site you can even have a custom landing page that says, because you’re a loyal newspaper reader and so am I, I give you this promo just for you. On your business card you can have www.abc123.com/promo2, this way with a simple traffic counter on your website for you web pages, you know exactly how much your clients are worth. Divide the cost of the ad by the number of new clients that purchased on that page and there you have it, your cost per client acquisition. The lower the better so keep testing various marketing strategies.
What about you, what other marketing strategy examples do you have that you can share with us?
