Ever heard of explainer videos? You’ve probably seen them before but link the name and what you’ve seen together. Explainer videos are online videos, posted on your home page on your website that explains, demonstrate, summarizes what your business does in less than 2 minutes usually about 90 seconds or less.

In the corporate world and traditional medias, the equivalent of explainer videos would be called a “tv ad”. In the acting and stunt industry, we call it our demo reel, which basically shows our potential future colleague what skills we possess and what we’re capable of.

Depending on what business you’re in, you might know them under something or similar but at the end of the day, the name is kind of irrelevant. The only reason you should know them as explainer videos is for internet related commercials.

Think of it as a beautiful visually presented video, combined with your elevator pitch. You know, your 90 second sales pitch that explains in a nutshell what you or your business does?

When you look online for a company that can create some explainer videos expect to pay roughly between $1,000 to $5,000 for something animated. Of course there’s no ceiling when it comes to spending but that’s a pretty reasonable budget.

If you’d like more information on explainer videos, you can check out a nice Wikipedia article related to that.
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Explainer Videos Continued

Instead of going through each explainer videos one by one and contact them to submit a project request, you can go to VideoBrewery.com where you can post your project and you can get around 10 to 15 bids on your project.

That company is like a broker basically, they put your project in front of all the top explainer videos production company. The community of companies they have is hand selected to ensure top quality. Essentially the ones who bid are the top players in town.

Nothing stops you to do a Google search of “explainer videos” for more results.

What about you, how can explainer videos add value to your business? Share your thoughts.