AB testing also known as split testing will allow you to track and measure what works versus what doesn’t in your online efforts.

Since everything can be tracked and measured online, there’s no excuse to just throw money on advertising and hope for the best.

Essentially an AB testing software compares two of your landing pages, so page A and page B. You would send traffic to the link of the AB testing software and it would automatically send visitors alternating from one page to the other every time.

This way, you know how many people visited each page and then you can measure your conversions. Whichever one works best, you keep it and you get rid of the non performing one. For more information you can check out the Wikipedia page about AB Testing.

There’s a saying in marketing that goes something like this: “Test, re-test and re-test!” The idea is to always keep AB testing your landing pages to really find the advertising gems.

By weeding out all non-performing landing pages, you’re going to end up with your gold so to speak.

AB Testing

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There is no need for extensive programming or anything like that, simply put your url in the box and there you go. Keep in mind that this is a good “amateur” solution. It’ll get the job done but with limited functionalities.

If you’re a lot more tech savvy, then Google Analytics offers another free way called Experiments to do AB split testing and more. Here’s a great tutorial on how to set it up.

You can also use the help of Google’s link builder to help create your links. Again, as good as it may be, this strategy is very complex and can be a “pain” to set-up. It’s really not user friendly.

Finally, what most professional companies chose to do, is simply to get a paid service that is super simple to use with no programming involved.

Such companies are Visual Website Optimizer vwo.com or Unbounce.com. The latter is what the heavy duty players like Canon, Amazon and LinkedIn are using to AB split test their pages.

What about you, how can AB testing help you in your business?