Social Media Management Nightmare
As an entrepreneur, you can probably relate with this social media management nightmare. You know that having a strong relationship with your customer is key to your success. Being connected and reaching out to your audience has never been easier than before.
Here comes the drawback. Ever since the addition of social medias, it’s super easy to get lost in non-productive tasks, such as posting all your updates on all social media platforms, yet so important for customer relations and interaction.
Oh by the way, just to clarify, when I say non-productive tasks, I mean it’s taking you away from what you’re “paid” to do. It takes you away from your expertise to do something that anybody could do for you. Your value comes from your productivity in creating products or performing services. It’s important but it’s got to be in the right balance, check out my video about the 2 workloads for more clarification on that.
It used to take me so much time just to update all my social medias. I mean, say you’ve got 6 social media channels, let’s say it takes 5 minutes per, that’s 30 minutes a day, which is 3.5 hours per week. Times 52 weeks that’s 182 hours spent on managing social media alone. Now if we were to value your time, let’s go with something conservative say $20 an hour, that’s $3,640 worth of your time.
I knew with all today’s technologies there had to be a better way than just manually do all those entries. So how does one find a solution to this social media management nightmare? Simple, look around for social media management syndication tools.
Social Media Management Tools
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Another paid syndication service with more options is OnlyWire.com. They have a bigger network of social medias that you can connect to your account.
Keep in mind that these tools are for syndicating your social media posts on all various platforms and are not really a tool for engaging or viewing other people’s posts or comments. What it means, is that by posting at one place, it will take that post and automatically post it on all the other social networks in your account.
What I do, is that I “blast” my content on all the networks to create some “noise” and be present so to speak however in my blog posts or videos, I drive all traffic back to my main channel. So I’d say something like: “If you’re trying to reach me, come visit me on my Facebook Page at facebook.com/givogue.andre, I’m pretty active there.”
This way I’m maximising my time and energy effectively and efficiently and don’t have to be stuck in that social media management nightmare.
What about you, how can using social media management tools like these help you in your business? Share your thoughts.
