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Posture And Positioning Can Increase Your Sales

Posture and PositioningQuite often posture and positioning is a subject that is overlooked, especially at the beginning of a new career. It will come naturally over time as you become more and more knowledgeable the more experienced you get. So what is posture and positioning exactly? Well posture and positioning is like a category or a theme that overlooks aspects of negotiations or selling process.

The term is similar from the health side where having the correct body postures, the right sitting and standing positions can have health benefits over time. The same is true when applied to sales, negotiating, presentation, recruiting, etc. Basically anything that involves communicating with somebody else through body language, words or intonations.

We can split the word combination of posture and positioning and focus on just one of them at a time. So for now, let’s focus on posture (the psychology). According to Wikipedia: “posture can provide a significant amount of important information on nonverbal communication and emotional cues.” It also says: “many studies have shown that certain patterns of body movements are indicative of specific emotions.”

So knowing that, when applied to sales, you can purposefully telegraph non verbal cues to your prospect on a subconscious level to make them feel specific emotions to build rapport and connection. Essentially, psychological posture and body language play well together. Think of it this way; a confidant person will say something with certainty, while a depressed person will say the same thing but in a completely different non influential way.

The amount of energy used when talking can be felt by everybody hearing you and this can determine whether someone wants to do business with you or not.

Now let’s look at positioning. According to Wikipedia positioning in marketing:  “relates to strategy, in the specific or tactical development phases of carrying out an objective to achieve a business’ or organization’s goals, such as increasing sales volume, brand recognition, or reach in advertising.” In other words, positioning is engineering social circumstances and situations in your favor to reach your goals. In the case of business, it’s more sales and in the case of network marketing, it’s more sales and more recruits.

You can unconsciously become so good at your business that overtime you’ll be known as the “Go To” person when there’s a need for your skill set. So if you’re just starting out in business, you don’t have all that experience behind you for you to become that “Go To” person. Instead, with the power of the internet and knowledge, you can consciously orchestrate the whole process and accelerate the growth of your perceived value in the market place and have people begging for you to help them.

I mean, how cool is that! Instead of you running and chasing people around to grow your business, you have them come to you. It’s a lot smarter and easier to deal with a qualified prospect than just anybody random.

Posture And Positioning Conclusion

Prospecting for MLM leads followed by posture and positioning, combined together, becomes a lethal weapon for your business growth. When you talk with authority with confidant body language people will listen to what you have to say because in their eyes you will be the expert they found on the internet and just that alone is social proof.

What about you, looking at the picture, which one would you rather be and why? Share your thoughts.

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